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Adobe Experience Platform Launch

Media Analytics (Heartbeats) is Adobe’s standardized media tracking solution. It has replaced Adobe's older Milestone model.
Adobe Experience Platform Launch, the follow-on product to Dynamic Tag Management, features a Launch extension that facilitates implementing tracking in your media players.
You can learn more about the Launch extension here: Adobe Media Analytics for Audio and Video Extension.
For this implementation path, customers need to contact their Sales Representative/Account Manager to sign a new Sales Order as Media Analytics has a unique SKU and changes from a pricing model based on server calls to a model based on media streams.