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Calculated metrics

These calculated metrics were introduced on 9/13/18.
Metric
Description
Formula
Avg. Ads per Media Stream
Ad Starts per Media Starts
Ad Starts / Media Starts
Avg. Chapters per Media Stream
Chapter Starts per Media Starts
Chapter Start / Media Starts
Avg. Media Time Spent
Total Time Spent per Media Starts (HH:MM:SS)
Media Time Spent / Media Starts
Avg. Content Time Spent
Content Time Spent per Content Starts (HH:MM:SS)
Content Time Spent / Content Start
Avg. Ad Time Spent
Ad time spent per Ad Starts (HH:MM:SS)
Ad Time Spent / Ad Start
Avg. Chapter Time Spent
Chapter Time Spent per Chapter Starts (HH:MM:SS)
Chapter Time Spent / Chapter Start
Media Completion Rate
Rate of Content Completed vs Media Initiated (%)
Content Completes/ Media Starts
Content Completion Rate
Rate of Content Completed vs Content Starts (%)
Content Completes / Content Starts
Ad Completion Rate
Rate of Ad Completes vs Ad Starts (%)
Ad Completes / Ad Starts
Chapter Completion Rate
Rate of Chapter Completes vs Chapter Starts (%)
Chapter Completes / Chapter Starts
Drop Before Start Rate
Rate of Drops before Starts vs Media Starts (%)
Drops before Starts / Media Starts
Content Pause Duration Rate
Rate of Total Pause Duration vs Content Time Spent (%)
Total Pause Duration / Content Time Spent
Content Buffer Duration Rate
Rate of Total Buffer Duration vs Content Time Spent (% )
Total Buffer Duration / Content Time Spent
Content Time to Start Rate
Rate of Time to Start vs Content Time Spent (%)
Time to Start / Content Time Spent
Ad Time Spent Rate
Rate of Ad Time Spent vs Content Time Spent (%)
Ad Time Spent / Content Time Spent