Show Menu
TOPICS×

Track ads on Roku

The following instructions provide guidance for implementation using the 2.x SDKs. If you are implementing a 1.x version of the SDK, you can download 1.x Developers Guides here: Download SDKs.

Ad tracking constants

Constant name
Description  
AdBreakStart
Constant for tracking AdBreak Start event
AdBreakComplete
Constant for tracking AdBreak Complete event
AdStart
Constant for tracking Ad Start event
AdComplete
Constant for tracking Ad Complete event
AdSkip
Constant for tracking Ad Skip event

Implementation steps

  1. Identify when the ad break boundary begins, including pre-roll, and create an
    AdBreakObject
    by using the ad break information.
    AdBreakObject
    reference:
    Variable Name
    Description
    Required
    name
    Ad break name such as pre-roll, mid-roll, and post-roll.
    Yes
    position
    The number position of the ad break starting with 1.
    Yes
    startTime
    Playhead value at the start of the ad break.
    Yes
    ‘ Create an adbreak info object adBreakInfo = adb_media_init_adbreakinfo() adBreakInfo.name = <ADBREAK_NAME> adBreakInfo.startTime = <START_TIME> adBreakInfo.position = <POSITION>
  2. Call
    trackEvent()
    with
    AdBreakStart
    in the
    MediaHeartbeat
    instance to begin tracking the ad break:
    contextData = {} ADBMobile().mediaTrackEvent(MEDIA_AD_BREAK_START, adBreakInfo, contextData)
  3. Identify when the ad asset starts and create an
    AdObject
    instance using the ad information.
    adInfo = adb_media_init_adinfo(ad.title, ad.id, ad.position, ad.duration)
  4. Optionally attach standard and/or ad metadata to the media tracking session through context data variables.
    • Custom ad metadata -
      For custom metadata, create a variable object for the custom data variables and populate with the data for the current ad asset:
      contextData = {} contextData["adinfo1"] = "adinfo2" contextData["adinfo2"] = "adinfo2"
  5. Call
    trackEvent()
    with the
    AdStart
    event in the
    MediaHeartbeat
    instance to begin tracking the ad playback:
    ADBMobile().mediaTrackEvent(ADBMobile().MEDIA_AD_START, adInfo, contextData)
  6. When the ad asset playback reaches the end of the ad, call
    trackEvent()
    with the
    AdComplete
    event.
    standardAdMetadata = {} contextData = {} ADBMobile().mediaTrackEvent(ADBMobile().MEDIA_AD_COMPLETE, adInfo, contextData)
  7. If ad playback did not complete because the user chose to skip the ad, track the
    AdSkip
    event:
    contextData = {} ADBMobile().mediaTrackEvent(ADBMobile().MEDIA_AD_SKIP, adInfo, contextData
  8. If there are any additional ads within the same
    AdBreak
    , repeat steps 3 through 7 again.
  9. When the ad break is complete, use the
    AdBreakComplete
    event to track:
    contextData = {} ADBMobile().mediaTrackEvent(MEDIA_AD_BREAK_COMPLETE, adBreakInfo, contextData)
See the tracking scenario VOD playback with pre-roll ads for more information.