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11.5 Take Action: send your segment to an S3-destination

Adobe Experience Platform also has the ability to share Audiences to Email Marketing Destinations such as Salesforce Marketing Cloud, Oracle Eloqua, Oracle Responsys and Adobe Campaign.
You can use FTP or SFTP as part of the dedicated destinations for each of these Email Marketing Destinations, or you can use AWS S3 to exchange lists of customers between Adobe Experience Platform and these Email Marketing Destinations.
In this module, you'll configure such a destination by making use of an AWS S3 bucket.

Create your S3 bucket

Go to https://console.aws.amazon.com and sign in with the Amazon-account you created in Module 4.
After logging in, you'll be redirected to the AWS Management Console .
In the Find Services menu, search for s3 .
Click the first search result: S3 - Scalable Storage in the Cloud .
You'll then see the Amazon S3 homepage.
Click the Create Bucket button.
In the Create Bucket screen, you need to configure two things:
  • Name: use the name aepmodule11LDAP and replace LDAP by your LDAP. As an example, in this exercise the bucket name is aepmodule11vangeluw
  • Region: use the region EU (Frankfurt) eu-central-1
Click the Create button.
You'll then see your bucket being created and will be redirected to the Amazon S3 homepage.

Set permissions to access your S3 bucket

The next step is to setup access to your S3 bucket.
Access to AWS resources is controlled by Amazon Identity and Access Management (IAM).
You'll now see this page.
In the left menu, click Users .
You'll then see the Users screen.
Click Add User .
Next, configure your user:
  • User Name: use s3_ldap_module11 as a name, so in this example the name is s3_vangeluw_module11 .
  • AWS access type: select Programmatic access .
Click Next: Permissions .
You'll then see this permissions screen. Click Attach existing policies directly .
Enter the search term s3 to see all related S3 policies. Select the policy AmazonS3FullAccess .
Click Next: Tags .
On the Tags screen, there's no need to configure anything.
Click Next: Review .
Review your configuration.
Click Create User .
Your user is now created and you're seeing your Credentials to access your S3 environment. This is the only time you'll see your credentials so please write them down.
Click Show to see your Secret access key:
Store your credentials in a text-file in your computer.
  • Access key ID: ...
  • Secret access key: ...
Once you click Close you'll never see your credentials again!
Click Close .
You've now successfully created an AWS S3 bucket and you've created a user with permissions to access this bucket.

Configure Destination in Adobe Experience Platform

Log in to Adobe Experience Platform by going to this URL: https://experience.adobe.com/platform
After logging in, you'll land on the homepage of Adobe Experience Platform.
Before you continue, make sure you are in the Production Prod -environment in the blue line on top of your screen.
In the left menu, go to Destinations .
You'll then see the Destinations homepage.
Select the type Connections .
Click on Amazon S3 and then click on + Connect Destination .
Select New Account as Account Type. Please use the S3 credentials that were given to you in the previous step:
Access Key ID
Secret Access Key
AKIA.....
Cm5Ln.....
Click Connect to destination .
You'll then see a visual confirmation that this destination is now connected.
Click Next .
On the next screen, you have to provide a name and folder so that Adobe Experience Platform can connect to the S3 bucket.
As a naming convention, please use the following:
Access Key ID
Secret Access Key
Name
AWS - S3 - ldap, replace ldap with your ldap.
Description
AWS - S3 - ldap, replace ldap with your ldap.
Bucket Name
aepmodule11vangeluw
Folder Path
/
Click Create Destination to create your connection.
You'll see a confirmation that the destination has been created.
Click Next .
After creating the destination, you can select segments to send to your AWS S3 destination.
In the list of segments, search for the segment you created in exercise 1 and select it.
Click Next .
You can now select attributes for the export towards AWS S3. Click + Add New Field .
Click the icon as indicated in the screenshot to open the Union Schema with all available fields.
In the popup, you'll see the Union Schema and you can select any field from the Union Schema to include it in the export. In this example, the field personalEmail.address is selected to be part of the export.
Click Select to add the field.
You can add as many fields as required.
Once you've added all fields, click Next .
The export to AWS S3 will run once every 24 hours.
Click Next .
Review your configuration.
Click Finish to finish your configuration.
You'll then be back at the Destination Activation screen and you'll see your segment added to this destination.
if you'd like to add more segment exports, you can click Edit Activation to restart the process and add more segments.