3.2.1 - Use the Customer Profile View in Adobe Experience Platform
Adobe Experience Platform has a feature that brands have been trying to get for years: a single view of the customer!
After logging in, you'll land on the homepage of Adobe Experience Platform.
Before you continue, make sure you are in the
-environment in the blue line on top of your screen.
In the menu on the left side, go to
On the X-ray panel on your website, you can find multiple identities. Every Identity is linked to a namespace.
On the X-ray panel, we can see 4 different combinations of IDs and Namespaces:
With Adobe Experience Platform, all IDs are equally important. Previously, the ECID was the most important ID in the Adobe context and all other IDs were linked to the ECID in a hierarchical relation. With Adobe Experience Platform this is no longer the case, and every ID can be considered a primary identifier.
Typically, the primary identifier depends on the context. If you ask your Call Center, "What is the most important ID?" they will probably answer, "The mobile number!" But if you ask your CRM team, they will answer, "The email address!" Adobe Experience Platform understands this complexity and manages it for you. Every application, whether an Adobe application or non-Adobe application, will speak with Adobe Experience Platform by referring to the ID they consider primary. And it simply works.
and as the
enter the email address you used to register in the previous exercise.
You'll then see your profile in the list:
of your profile to open it. You're now seeing all
of your customer profile.
And by going to the menu option
, you can see records for every experience event that is linked to your Profile.
Finally, go to the menu option
. You'll now see all segments that qualify for this profile.
Now that you've learned how to view any customer's real-time profile by making use of Adobe Experience Platform's User Interface, let's do the same thing through the APIs by making use of Postman and Adobe I/O to query against Adobe Experience Platform's APIs.