In this exercise, the goal is to have you walk through the customer journey and act like a real customer.
On this website, we've implemented Adobe Experience Platform. Every action is considered an experience event and is sent to Adobe Experience Platform in real-time, hydrating the Real-time Customer Profile.
In an earlier exercise, you started as an anonymous customer who was browsing the site, and after a couple of steps, you became a known customer.
Now, let's see how the information in your profile can be used to impact the customer experience and a brand's bottom line.