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6. Journey Orchestration

In this module, we will take you through the steps to use Journey Orchestration. You'll get access to Journey Orchestration and will be able to configure Events and Journeys that start based on a trigger from an experience event sent to Platform.

Learning Objectives

  • Learn how to configure Journey Orchestration events, journeys and actions
  • Learn how to create your own transactional message template in Adobe Campaign Standard


This tutorial was created to facilitate a particular workshop format. It uses specific systems and accounts to which you might not have access. Even without access, we think you can still learn a lot by reading through this very detailed content. If you're a participant in one of the workshops and need your access credentials, please contact your Adobe representative who will provide you with the required information.

Architecture Overview

Have a look at the below architecture, which highlights the components that will be discussed and used in this module.


This will guide you through the configuration of an event.
This will guide you through the configuration of an Journey and how to link your event to that Journey.
This will guide you through the configuration of Launch to trigger your event and provide the right payload and finally, you'll be able to send yourself an email.
In this optional exercise, you'll learn how to create your own message and event structure in Adobe Campaign Standard to use in combination with the events coming from Adobe Experience Platform.
Summary of this module and overview of the benefits.
Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact Wouter Van Geluwe directly, by sending an email to .