9.2 Setup Google Analytics & link it to GTM
If this is the first time you do this, your screen will look like this.
You'll need to fill in some Account details about the website you want to analyze. Please use
SYTYCD - ldap
, and leave the fields checked, unless you have a specific reason to uncheck them.
to proceed to
What do you want to measure?
to proceed to
You can fill in these fields:
Reporting Time Zone
the timezone where you work
Accept the Terms & Conditions by checking the 2 checkboxes.
You'll now see the
- page of your Google Analytics - property.
You now need to copy the value of
Google Tag Manager is able to manage the Google Analytics tags by using this Tracking ID.
So let's go back to GTM to store the Tracking ID there.
Next choose Tag Manager at the bottom of the list.
You might need to login again, then choose the container in GTM for
You are now on the overview page of GTM where nothing has been added yet.
If you're familiar to Adobe Launch you use
. In GTM you use in more or less the same way
We're going to create a
for Google Analytics, then a
when to fire the Google Analytics tag.
Create the tag by clicking
You'll then see this screen:
Give this tag a name by changing
, where you can choose from a list of available tags.
Google Analytics: Universal Analytics
. You'll then see this screen:
Google Analytics Settings
- dropdown list and choose
Then add the following fields:
Google Analytics settings
This selection gives you a next screen where you can enter as a Tracking ID the one you copied earlier from Google Analytics.
Name this one
Google Analytics Tracking ID
. By doing that, you've also automatically created a new GTM Variable.
You now see the name of the newly created data element appearing. You're now ready with the Tag Configuration, now it's time to tell GTM, that this tag should be triggered on each page view. You do that by clicking the
element in your screen.
Currently there's only the default trigger
. Later we'll define new triggers for specific pages. Choose this one by selecting it with your mouse.
Your screen will now show a checked box, proceed by clicking
You are now ready to save the Universal Analytics Tag by clicking
You are now again on the overview page, but here you see that there are two changes to be published in the workflow.
First you see this screen where you can fill in descriptive information about the change you're going to publish. Add a short description and a more describing one.
You're then seeing the versions tab in GTM, showing you the summary of what you just published. This will not be active yet, since we have not yet implemented the GTM tag on the Platform Demo website. We'll be doing that in a later exercise.
From here you can click back to the
tab, where you can add more Tags, Triggers and Variables, which we'll be doing in the next Exercise.