Ad fallback for VAST and VMAP ads
For Digital Video Ad Serving Template (VAST) ads (or creatives) that have the fallback rule enabled, TVSDK treats an ad with an invalid media type as an empty ad and attempts to use fallback ads in its place. You can configure some aspects of fallback behavior.
The VAST/Digital Video Multiple Ad Playlist (VMAP) specification states that for ads where VAST fallback is enabled, empty ads automatically trigger the use of fallback ads. When a VAST ad is empty, TVSDK looks for a valid HLS media type replacement among the fallback ads. When a VAST ad in a wrapper has an invalid media type, TVSDK treats this ad as empty. You can configure whether TVSDK should do the same for ads inline in a VMAP. For more information about the VAST fallbackOnNoAd feature, see Digital Video Ad Serving Template (VAST) 3.0 .
The Primetime ad insertion back end maintains a set of priorities to enable it to choose among different media types in the same VAST/VMAP response. You can find out more about this priority list and how to change it at Overview of CRS .
Define fallback ad behavior for VMAP inline ads
You can turn on fallback when a VMAP inline ad contains an invalid media type.
- Set fallbackOnInvalidCreative to true to have VMAP fall back when the media type for a linear/inline ad is invalid for HLS.The default value is false. If a linear ad fails because it is has an invalid media type, or because the ad cannot be repackaged, this flag allows Primetime ad decisioning to follow the same fallback behavior as if the ad was an empty VAST wrapper.
var auditudeMetadata:AuditudeSettings = new AuditudeSettings(); auditudeMetadata.fallbackOnInvalidCreative = true;
Ad fallback behavior for VAST and VMAP
When Primetime ad decisioning encounters a VAST ad (creative) that is empty or that has a media type that is invalid for HLS, it evaluates the fallback ads to determine what to return.
In TVSDK, the only valid media types are application/x-shockwave-flash (VPAID) and application/x-mpegURL (m3u8).
When there are stand-alone fallback ads, the Primetime ad decisioning plug-in looks examines these ads in the following order and returns the first ad with a valid media type:
- If repackaging is enabled, the first occurrence of an ad with an invalid media type is treated like other invalid media types.If repackaging fails, this process applies to additional occurrences of the ad.
- If TVSDK finds no valid fallback ads, it returns the original ad with the invalid media type.
- If a fallback ad with a valid MIME type is returned instead of the original ad, Primetime ad decisioning sends error code 403 to the VAST error URL, if available.
- If a fallback ad is a wrapper and returns multiple ads, only ads with the correct media type are returned.
This behavior is always enabled for ads in VAST wrappers. For VAST ads inline in a VMAP, the behavior is disabled by default, but your application can enable it.