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Release Notes - July 2015

Learn about new features and fixes in the Adobe Marketing Cloud.

Core Services

Marketing Cloud Interface

Version 15.7 planned release: July 22, 2015
  • Fixed an issue that prevented attribute descriptions specified on the View/Edit Schema page (in customer attributes) from being updated in Analytics reports. (MAC-25985)
  • Fixed an issue preventing the thumbnails from rendering for uploaded assets. (MAC-25863)
  • Fixed an issue that prevented new segments created in reports &amp analytics from being available in Marketing Cloud Audiences. (MAC-25817)
  • Fixed an issue that prevented audience sharing from Analytics, when using the visitor ID service. (MAC-25788, MAC-25747)
  • Added support for multibyte characters in customer attributes. (MAC-25552)
Known Issue
A known issue is causing duplicate auto-generated accounts to be created in Audience Manager, and automatically linking them to a user's Marketing Cloud identity. This issue occurs if you attempt to navigate to Audience Manager before linking your accounts. Adobe recommends that you link your Audience Manager accounts to the Marketing Cloud before navigating to Audience Manager. (MAC-25640)

Dynamic Tag Management

Release date: July 8, 2015
Feature Description
Event Types
New event types let you trigger event-based rules on Single Page Apps:
New event types include "Custom" and " pushState or hashchange ."
Fixes and Enhancements
  • Fixed an issue in the Google Universal Analytics tool that prevented users from setting the account ID in data elements.
  • Fixed an issue in the Google Universal Analytics tool that suppressed rule beacons if the Page Code is Already Present check box is selected.
See What's New in Dynamic Tag Management for current and cumulative release notes, help, and documentation updates.

New Features in Analytics

Release date: July 16, 2015
Feature Description
Changes to the group permission settings in the Analytics Admin Console
Analytics > Admin > User Management > Groups
You can now allow group access to some individual traffic metrics, along with all events and other metrics. The Conversion Reports report group has been replaced by the Metrics report group. More...
As part of this maintenance release, a migration of settings will take place for all groups:
Analytics LiveStream hit smoothing
Hit smoothing buffers data to provide a smoothed rate of flow for messages. Hit smoothing is useful in several scenarios, such as when incoming to a live dashboard is coming in bursts or is unpredictable. In such cases, having the data smoothed provides a smoother look to the updates.
To enable hit smoothing, add a query string parameter "smoothing=1" to the end of the LiveStream connect URI. For example, if a LiveStream connect URI is: 

The hit smoothing version would be: 

See LiveStream Hit Smoothing documentation in the Developer Connection.
Analytics for Target (A4T) Lift and Confidence report
Added Lift and Confidence report to Analytics and to Target Standard. More...
We are also adding dimensions and metrics from Target to Ad Hoc Analysis.
You will be able to assess the success of campaigns in Adobe Analytics in the same way you have done in Target Classic in the past.
Report Builder correlation breakdown menu
Added a separate correlation breakdown next to the Breakdown menu when right clicking on a cell with an Analytics dimension value.
Remove users who block all cookies on desktop browsers
We updated the interface instructions for using the template segment described on the Privacy Settings page at:
Admin Tools > Report Suites > Edit Settings > General > Privacy Settings
The Remove users who have blocked all cookies on desktop browsers setting prevents Adobe Analytics from reporting on site visitors who block all cookies on desktop browsers. When active, Analytics reports and projects exclude data collected from desktop browsers that do not accept cookies. If Adobe cannot recognize the browser, Analytics reports will include its data. A template segment is available to see what a report looks like if this setting is enabled.


Reports & Analytics Fixes

  • Fixed an issue that occurred when using a segment across multiple report suites. (AN-104828)
  • Changed the limit on the number of report suites that can display in the Admin Console while still displaying custom columns from 500 to 400. (AN-102864)
  • Fixed an issue with the Content Aware service - column size was increased to 255 to allow for UTF-8 encoded data. (AN-103834)
  • Fixed an issue with the Custom Conversion reports menu not loading in the UI.(AN-103816)
  • Fixed an issue with conversion reports not getting generated in .pdf format. (AN-103037)
  • Fixed an issue with the graph in certain reports showing data for a future month. (AN-104372 and AN-101257)
  • Fixed an issue with Show Segments not loading in dashboard reports. (AN-105088)
  • Fixed an issue with dashboards showing unreadable line items. The line items were truncated in the middle of a multi-byte character. (AN-104940)
  • Fixed an issue with custom calendars not returning correct data. (AN-103825)
  • Fixed an issue where the PDF download was not working for metrics using the time format. (AN-101515)
  • Fixed an issue that caused calculated metrics containing segments to return incorrect data. (AN-105320)

Report Builder Fixes

  • Fixed an issue that caused the Total Minutes calculated metric to not show up in the user interface. (AN-105218)

Ad Hoc Analysis Fixes

  • Fixed an issue with missing Cities data in the Cities report (GeoSegmentation). (AN-104987)
  • Fixed an issue with conversion metrics not loading properly. (AN-104957)
  • Fixed an issue that occurred when using more than 4 mathematical operations in the creation of a calculated metric, which resulted in an error. (AN-105362)

Data Warehouse Fixes

  • Fixed variables/date range support for segments. (AN-105271)
  • Fixed an issue where tableau files with UTF-8 characters did not get generated. (AN-75471)
  • Fixed counter event metric de-duplication on reports with multiple products per hit, and breakdowns on classifications of product.
  • Reporting results from the Page Views metric in Data Warehouse are now fully aligned with results in Reports &amp Analytics. (AN-97619)

Clickstream Data Feed Fixes

Update 7/27/2015 : We are updating our data feed delivery infrastructure. We are adding additional IP addresses to the pool that we already use to deliver data feeds. If you have IP white list on your FTP sites that data feeds are delivering to, you will need to add these additional IP addresses to that white list.
  • London:, addition scheduled August 13, 2015)
  • Oakland:, addition scheduled August 20, 2015
  • Dallas:, addition scheduled August 27, 2015

Analytics Web Services (SOAP and REST APIs)

Feature Description
New calculated metrics API methods
(From the June release.) We added API methods under a new Calculated Metrics module: CalculatedMetrics.Get (see all the calculated metrics you have access to, or as an admin, all calculated metrics for the company), CalculatedMetrics.Save (create new calculated metrics or update existing ones), CalculatedMetrics.Delete and CalculatedMetrics.GetFunctions (see the full list of allowed functions in the new calculated metrics definitions).

Audience Manager

Feature Description
DCM Integration
This self-service integration lets you import DoubleClick Campaign Manager (DCM) data in to Audience Manager .
Real-Time Data Transfers With the DCS API New documentation that describes how to use the Data Collection Server (DCS) as an API to send and receive user data in real-time.
Fixes, Enhancements, and Deprecations
  • Data Source API methods have been migrated to Swagger. See the Audience Manager API Docs for methods, syntax, and code samples.
  • Fixed an issue that let you improperly add a trait from an Audience Marketplace data feed to an algorithmic model (AAM-16495).
  • Fixed an issue with Firefox and Destination Builder that prevented you from adding a start date when mapping a segment to a destination (AAM-15785).
  • Fixed an issue where the segment dialog box displayed inaccurate segment population numbers (AAM-15809).
  • Fixed an issue in Trait Builder that displayed complex trait rules incorrectly when switching between the drag and drop editor and code view (AAM-15919).
  • Fixed an issue with Segment Builder incorrectly estimated segment population size when creating a rule with another segment and recency/frequency limits (AAM-15982).
  • Improved labels in the basic information window for a destination. Label changed to Data Export Labels from Restrictions (AAM-19824).
Fixes, Enhancements, and Deprecations
  • Fixed an issue that sometimes caused the download and send functions in the Post Analytics report to fail.
  • Addressed many localization issues to improve the linguistic quality of text in the user interface, including standardizing terms, improving translations to better align text with the context, adding more context to translations, fixing grammar and punctuation errors, and localizing date/time strings.


Refer to the Adobe Target Release Notes for the latest release information about the following products:
  • Target Standard and Premium
  • Target Classic
  • Recommendations Classic

Key Documentation Updates

Item Description Date Published
Added Adobe Managed Certificate Program to the revamped First-Party Cookies product documentation.
The managed certificate program lets you implement a new first-party SSL certificate for first-party cookies at no additional cost.
May 22, 2015
Revamped the Adobe Mobile product documentation.
May 22, 2015
A high-level round-up what you need to do to modernize your solution implementations for core services.
March 19, 2015
If you capture enterprise customer data in a customer relationship management (CRM) database, you can upload that data into the Marketing Cloud.
March 19, 2015
Analytics Spring Release
See the New Features section in Analytics for a round-up of new documentation for the Spring 2015 Analytics release.
March 19, 2015
Analytics Classification Rules - overwrite existing values
In Admin Tools > Classification Rule Builder > <rule set name> , two new options enable you to select an overwrite mode:
  • Rules overwrite any existing values: (Default setting) Always overwrite existing classification keys, including classifications uploaded via the importer (SAINT).
  • Rules overwrite only unset values: Only fill in blank (unset) cells. Existing classifications will not be changed.
Previously, if a key was already classified in any column or cell, the rule would not run on that key, and the row in the table was skipped.
February 19, 2015