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Release Notes - November 2015

Learn about new features and fixes in the Adobe Marketing Cloud.
To receive release notes one week prior to the monthly product update, subscribe to the Adobe Priority Product Update . Release information in the Priority Product Update comes one week in advance of the release date and is subject to change. Please check back at release time for updates.

Experience Cloud and Core Services

Adobe Mobile Services SDK Updates

The iOS and Android SDKs version 4.8.0 (November 2, 2015) include the following changes:
Resource Description
iOS SDK 4.x for Marketing Cloud Solutions
New Marketing Cloud ID Service methods
Added the following new methods:
  • visitorSyncIdentifiers:authenticationState:
  • visitorSyncIdentifierWithType:identifier:authenticationState:
  • visitorGetIDs
Changed the visitorSyncIdentifiers:identifiers method to visitorSyncIdentifiers:
New TVJS methods
Added the following new methods:
  • visitorSyncIdentifiersAuthenticationState
  • visitorSyncIdentifierWithTypeIdentifierAuthenticationState
  • visitorGetIDsJs
New ADBMobile JSON Config variable
Added the following variable:
  • analyticsForwardingEnabled
Android SDK 4.x for Marketing Cloud Solutions
New Marketing Cloud ID Service methods
Added the following methods:
  • syncIdentifer
  • syncIdentifiers
  • getIdentifiers
New ADBMobile JSON Config variable
Added the following variable:
  • analyticsForwardingEnabled
Added the following new PhoneGap Plugin methods:
PhoneGap Configuration Methods
  • setPushIdentifier
  • setAdvertisingIndentifier
  • keepLifecycleSessionAlive
  • trackingSendQueuedHits
PhoneGap Target Methods
  • targetClearCookies
PhoneGap Acquisition Methods
  • acquisitionCampaignStartForApp
PhoneGap Audience Manager Methods
  • audienceGetVisitorProfile
  • audienceGetDpuuid
  • audienceGetDpid
  • audienceSetDpidAndDpuuid
  • audienceSignalWithData
  • audienceReset
See Adobe Mobile Services for product documentation. To see the release notes for previous releases, expand Previous Release Notes in the left pane.

Marketing Cloud ID Service

Improvements and fixes for the Marketing Cloud ID service (v1.5.3).
Feature Description
COPPA Support
The Children’s Online Privacy Protection Act (COPPA) prohibits the online collection of personal information from children under 13 years old without verifiable parental consent. Customers concerned about COPPA can add an optional variable to their Marketing Cloud ID service code that prevents it from setting cookies in the third-party domain of a browser. Applies to version 1.5.3 or greater.
Classification Processing Notice
During November and December, Adobe anticipates a high volume of classification uploads across our customer base. We will process these uploads as quickly as possible, but it is possible that processing times will be longer than usual. For tips on minimizing processing time, see Classification Processing Time .
In January 2016, Adobe will end support for Internet Explorer 9 and 10. You can continue to use earlier browser versions, but Adobe will not test against earlier versions, and will not fix any issues with them. Your browser experience may degrade over time, and you run a security risk by using such a browser. Adobe strongly recommends that you upgrade to a supported version.


In January 2016, Adobe will disable SSL v3 protocol support for security purposes, and end SSL v3 traffic for Adobe Analytics data collection. Adobe will be reaching out to customers that are significantly impacted by this action soon.

New Features in Analytics

Feature Description
Data Warehouse: Breakdown by segment
Added support for Breakdown by Segment . In addition to breakdowns by Standard (Items) and Custom (Insights), you can now break down reports by segments. When you select the Segments tab, the list will be populated with the same set of segments offered in the Available segments drop-down list.
Line items with membership in the segment will report a value of “1”, and items outside of the segment report “0”. (AN-100346)
Data Warehouse: Search box in breakdown and metrics selectors Added a search box to both the breakdown and metric selectors. It is now easier to find a specific variable or segment, since you no longer need to scroll through the whole list.
Data Warehouse: Custom incrementer events in segment definitions Previously, segment rules evaluating custom event totals were supported only for “counter" events. Now, segment rules evaluating event totals handle “incrementer" events as well. (AN-113168)
AVRO data feed for Data Workbench
The AVRO data feed is a new log format for Data Workbench that lets you access all the new variable types and features, including updated evars, custom events, and solution variables-and provides internal automation to seamlessly modify the data feed for future updates.
The AVRO data feed and other updates were added to the Data Workbench 6.51 release.

Analytics Fixes

Fixes were applied to the following products and services:
Product Fixes
Reports & Analytics
  • Addressed an issue where the right/left graph feature appeared on the Key Metric report, even though this feature is not supported on trended reports. The graph icons have now been removed from trended reports.
  • Fixed an issue with Admin password settings for User Management in Admin Tools. Only Admins with an Analytics password can change other users' settings. This affects Admins who have only Marketing Cloud login credentials. (AN-108518 + AN-114469)
Ad Hoc Analysis Fixes
  • Fixed an issue that prevented “Cities” data from appearing in reports. (AN-104987)
JavaScript 1.5.2:
  • Inclusion of Visitor API 1.5.3 (See changes in Marketing Cloud ID Service )
  • Fixed detection of Internet Explorer 11 for URL truncation to 2047. (AN-114914)

Video Analytics

The November 5, 2015 release includes the following changes:
New Features
Feature Description
Quartile events
Added the following new Video Core parameters and events:
  • 10% Progress Marker
  • 25% Progress Marker
  • 50% Progress Marker
  • 75% Progress Marker
  • 95% Progress Marker
Average Minute Audience event
Added the following new Video Core event:
  • Average Minute Audience

Audience Manager

Fixes, Enhancements, and Deprecations
  • Fixed a bug that prevented the Bulk Upload tool from returning report data for onboarded or rule-based traits. (AAM-21444)
  • Fixed a bug in Data Export Controls that caused the label “Data Export Labels” to appear outside its section border. (AAM-21341)
  • Fixed a bug in Profile Merge so available metrics show lifetime range instead of last 60-days. (AAM-21383)
  • Fixed a bug in Profile Merge that prevented it from reliably showing data for the available date ranges. (AAM-21400)
  • Fixed a bug in Profile Merge that prevented the trend graph from correctly displaying results. (AAM-21401)
  • Fixed a bug in Trend Reports that prevented the graph from correctly displaying results. (AAM-21435). Improved Profile Merge workflow and notifications for deleting merge rules. (AAM-20861)
On October 1 all new links wrapped with Twitter's wrapper will use the https URL scheme. This scheduled change increases the length of wrapped URLs by a single character.


The Social release (11/05/2015) includes the following changes:
New Features
Feature Description
Publish Anywhere photo editing tools
Quickly edit, optimize, and touch up images from within Publish Anywhere , now available through an integration with Adobe Creative Cloud’s Aviary photo editor. Social users do not need to use external platforms for lightweight image editing or have creative teams adjust images.
Facebook Album Support
Find and respond to comments on Facebook photo albums as you would other posts in Social Moderation . Create a new Photo Album only feed to view comments on albums and photos within albums. Filter and view the performance of your photo album objects within Post Analytics and export.
Hide Facebook post comments within Moderation
Hide or unhide a comment on a post from a Facebook page. This is useful to hide comments without actually deleting them from the page. When troublesome customers come back to the page, they still see their comments, but those comments are hidden from everyone else.
Twitter direct messages
You can now send direct messages that contain up to 10,000 characters instead of the previous limit of 140 characters.
LinkedIn API upgrade
LinkedIn has standardized its publishing APIs. As a result, you must upgrade your LinkedIn accounts to let you take advantage of new functionality in future releases of Adobe Social . You will see a pop-up message instructing you to upgrade your LinkedIn accounts once a week until you have upgraded all of your accounts.
This Social release focuses on streamlining social content creation, distribution, and engagement workflows so you can create and deliver high-quality, visual social content faster and make sure interactions around that content stay brand-appropriate and productive.
The fixes highlighted below describe resolutions for the more important customer-reported issues.
  • Fixed an issue that caused the following error while publishing using the Content Calendar: ""ERROR comparison of Float with Float failed." AS-35399
  • Fixed an issue that caused tagging to disappear on a published Facebook post.
  • Fixed an issue that caused missing owned Post ID classifications for non-link posts.
  • Fixed an issue that prevented users from adding tags to draft posts.
  • Fixed an issue that prevented users from adding properties to draft posts.
  • Fixed an issue that caused multiple Twitter handles to display for the same property in exported reports.
  • Fixed an issue in the Properties report that caused thumbnail images to display for defunct properties. AS-35211
  • Fixed an issue that prevented campaigns and Social IDs from displaying in the Posts report. AS-35150
  • Fixed an issue with the Moderation Overview dashboard that caused incorrect numbers for escalated, claimed, and resolved issues. AS-35114
  • Fixed an issue that caused an error when users clicked an image in a moderation feed to view the image.
  • Fixed an issue that prevented users from viewing all tags in a post from the Content Calendar. AS-35057
  • Fixed an issue that prevented moderation feeds from displaying or caused the feed to load slowly.
  • Fixed an issue with Google+ posts that failed with the following error message: "Your post failed to publish because Google+ is experiencing a temporary technical issue that is beyond our control. Please try publishing your post again later."
  • Fixed an issue that caused auto-notification moderation rules for private message to send the incorrect notification.


Refer to the Adobe Target Release Notes for the latest release information about the following products:
  • Target Standard and Premium
  • Target Classic
  • Recommendations Classic

Advertising Cloud

Advertising Management help is available in the product at Help > Help Contents .


Adobe Campaign provides an intuitive, automated way to deliver one-to-one messages across online and offline marketing channels. You can now anticipate what your clients want using experiences determined by their habits and preferences.
For product documentation, see:

Documentation Updates

Item Description Date Published
Analytics Administrators: If you are an administrator in the Marketing Cloud, see Users and Groups for updated information about mapping Analytics groups to broader Adobe groups, and adding or bulk-adding users via the Enterprise Dashboard .
September 17, 2015
Updated Analysis Workspace product documentation with feature descriptions, tasks for creating projects, videos, and use cases.
September 17, 2015
Added product documentation and best practices for Timestamps Optional. This feature lets you integrate both timestamped and non-timestamped data in a report suite. All new report suites will be Timestamps Optional by default.
September 17, 2015
Data Workbench 6.5 Update See Data Workbench 6.5 release notes for instructions to upgrade and a list of new features and bug fixes, including a new Associations table and chord diagram and updates to visualizations, user interface, algorithms, and export features. September 17, 2015
Updated the Classification Rule Builder so that you add report suites and variables to a rule set when editing an existing rule set (after creating the rule set). Previously, you specified the variable and report suite while creating the rule set. This change prevents reported issues occurring with classification variables.
August 20, 2015
Profile Link works with cross-device data sources to identify and collect traits for authenticated site visitors. It includes the Profile Merge Rules feature, which lets you segment and target users accurately across multiple devices.
August 20, 2015
New Calculated Metric Builder and Calculated Metric Manager
Calculated Metrics now allow for segmented metrics, more advanced math and the ability to organize and share metrics.
June 18, 2015
Freeform Analysis (public beta)
A feature in Analysis Workspace, freeform analysis lets you built data tables and drag-and-drop metrics, dimensions, segments, and multiple visualizations to a project panel.
June 18, 2015
Data Workbench 6.4
Data Workbench 6.4 release includes several new features described here .
June 18, 2015
Added Adobe Managed Certificate Program to the revamped First-Party Cookies product documentation.
The managed certificate program lets you implement a new first-party SSL certificate for first-party cookies at no additional cost.
May 22, 2015
Revamped the Adobe Mobile product documentation.
May 22, 2015
A high-level round-up what you need to do to modernize your solution implementations for core services.
March 19, 2015
If you capture enterprise customer data in a customer relationship management (CRM) database, you can upload that data into the Marketing Cloud.
March 19, 2015
Analytics Spring Release
See the New Features section in Analytics for a round-up of new documentation for the Spring 2015 Analytics release.
March 19, 2015
Analytics Classification Rules - overwrite existing values
In Admin Tools > Classification Rule Builder > Rule Set Name , two new options enable you to select an overwrite mode:
  • Rules overwrite any existing values: (Default setting) Always overwrite existing classification keys, including classifications uploaded via the importer (SAINT).
  • Rules overwrite only unset values: Only fill in blank (unset) cells. Existing classifications will not be changed.
Previously, if a key was already classified in any column or cell, the rule would not run on that key, and the row in the table was skipped.
February 19, 2015