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About Common Phrases

You can define Common Phrases that are used on your website so that when a customer enters a search query, they do not need to enter quotes around any of the phrases you have defined.

Using Common Phrases

The Common Phrase feature does not appear in the user interface because it is not enabled by default. Contact Technical Support to activate this feature for your use.
Common Phrases are a collection of multiple-word phrases that are recognized during a customer's search. It treats the phrases as a combined group of words instead of individual words. When a customer enters a search query on your website, they can identify phrases by surrounding the terms with double-quotes, such as "Pacific Ocean". However, when you add groups of common phrases, the quoting steps are performed automatically for the customer as it finds matching phrases in the search query.
For example, suppose a customer to your website enters the following search query:
hotels near the pacific ocean
Without the addition of quotation marks around pacific ocean , the customer's search returns results for hotels near any ocean in the world, which is not what the customer intended.
However, when you add the common phrase "Pacific Ocean," their search query is automatically converted to the following:
hotels near the "pacific ocean"
The use of Common Phrases does not preclude your customers from explicitly using quotation marks around phrases of words, Instead, it simply adds quotes, when those defined phrases are found in their search query.
This search query expansion applies to backend search CGI parameters sp_q and sp_q_# ,
See table rows 25, 26, and 32 in Backend search CGI parameters .

Adding a Common Phrase Group

You can add Common Phrase Groups to ensure that search queries accurately return web pages that have all the words, in the exact order and proximity, that a customer typed.
As you add Common Phrase Groups, you can use the Find feature on the main Common Phrase Group page. The Find feature lets you search for an existing phrase and find out in which group it resides.
To add a Common Phrases group
  1. On the product menu, click Linguistics > Common Phrases .
  2. On the Common Phrases Groups page, click Add Phrase Group .
  3. On the Add Common Phrase Group page, set the options that you want and add all the phrases that make up the group.
    Option
    Description
    Group Name
    Required.
    The unique name of the Common Phrase Group.
    If you edit a Common Phrase Group later, note that you cannot change the Group Name. To change the Group Name, use the Rename feature.
    Notes
    Optional.
    Add information that pertains to the Common Phrase Group.
    Phrases
    Required.
    Lets you specify a phrase up to a maximum of five words. To adjust the maximum word setting, contact Technical Support.
    Each phrase that you enter must be unique within any Common Phrase Group.
    Use the plus (+) and minus (-) icons in the Action column to add the entered phrase or to delete a phrase.
  4. Click Add .
  5. (Optional) Do one of the following:

Testing a Common Phrase

If you selected metadata fields to associate with a phrase group, you can test a particular phrase's expansion.
When you test a phrase's expansion, you search for an exact phrase against the metadata fields that you associated with the phrase group. The phrase is searched as if it had quotation marks around it. All other metadata fields search for only the words within the phrase, without the quotation marks. For example, suppose you tested the phrase audi TT . The returned results could appear as follows:
title|body|field3:"Audi TT" url|desc|keys|target|alt:Audi TT
To test a common phrase
  1. On the product menu, click Linguistics > Common Phrases .
  2. On the Common Phrases Groups page, in the Test phrase that contains text field, enter the phrase whose metadata expansion you want to test.
  3. Click Test .
    The expansion results are displayed in the text box.
  4. (Optional) Drag the lower right-corner of the text box to expand the display region.

Finding groups that contain particular words in a phrase

You can use Find to search for specific words in a phrase among all existing groups that you have added.
When you use Find, it locates the following:
  • Where the exact same phrase is found among all the groups.
  • Any of the words in the phrase among all the groups, regardless of the word order and proximity in the phrase.
To find groups that contain particular words in a phrase
  1. On the product menu, click Linguistics > Common Phrases .
  2. On the Common Phrases Groups page, in the Find groups with phrases that contain text field, enter a phrase.
  3. Click Find .
    The results are displayed in the text box.
  4. (Optional) Do one or more of the following:
    • Drag the lower right-corner of the text box to expand the display region.
    • In the results window, click a hyperlinked phrase to open the Edit Common Phrase Group page of the associated group.

Editing a Common Phrase Group

You can edit the existing Fields, Notes, and Phrases of a common phrase group that you have added. However, to edit the Group Name, you must use the Rename feature.
To edit a Common Phrases group
  1. On the product menu, click Linguistics > Common Phrases .
  2. On the Common Phrases Groups page, click Edit to the far right of a group name.
  3. On the Edit Common Phrase Group page, set the options that you want.
    See the table of options under Adding a Common Phrase Group .
  4. Click Save Changes .
  5. (Optional) Do one of the following:

Renaming a Common Phrase Group

You can change the name of an existing Common Phrase Group. However, if you want to change the existing Fields, Notes, and Phrases of a common phrase group, you must use the Edit feature.
To rename a Common Phrases group
  1. On the product menu, click Linguistics > Common Phrases .
  2. On the Common Phrases Groups page, click Rename to the far right of a group name.
  3. On the Rename Common Phrase Group page, in the Group Name text field, enter the new name of the group.
  4. Click Rename .
  5. (Optional) Do one of the following:

Deleting a Common Phrase Group

You can delete any Common Phrase Group that you have added. If you delete a group by mistake, you can use History to restore the group.
To delete a Common Phrases group
  1. On the product menu, click Linguistics > Common Phrases .
  2. On the Common Phrases Groups page, click Delete to the far right of a group name.
  3. On the Delete Common Phrase Group page, click Delete .
  4. (Optional) Do one of the following: