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Facebook Post Details

The Post Details page for a Facebook page displays detailed information about the post.
Information includes the name of the page on which the post was published, the date and time when the post was made, the name of the Social user who posted the content, any tags that were specified when the post was created, and any links contained in the post.
In addition, appropriate metrics for the post display. The metric totals reflect the specified time period.
The following metrics are available for Facebook posts:
  • Unique Reach: The number of unique people who saw this post on Facebook.
  • Impressions: The number of times people saw this post on Facebook.
  • Engaged Users: The number of people who interacted with this post on Facebook.
  • Engagement Rate: Total Engagement divided by Unique Reach.
  • People Talking About This: The number of people who created a story about this post on Facebook. These stories include liking your page; posting to your page's Wall; liking, commenting on, or sharing one of your page posts; answering a question you posted; RSVP-ing to one of your events; mentioning your page; phototagging your page; liking or sharing a deal; or checking in at your place.
  • Negative Feedback: The number of people who hid or reported this post as spam on Facebook.
  • Reactions: The number of people who reacted to your post. Facebook reactions include: Love, Wow, Sad, Haha, and Angry.
Comments: Displays any comments that users have made about the post. You can click the page name to go to that page on Facebook.
Engagement: Displays engagements, including comments, reactions, shares, link clicks, video plays (click to play), image views, etc.
Metrics are based on Facebook Insights API, which provides the lifetime value of all reaction metrics. If a social user changes their reaction (e.g. from a like to a haha ), the system will record both metrics. Similarly, if a user likes a post and then unlikes it, the like will still be recorded.
Reach: The Reach section shows the following reach metrics:
  • Paid Reach: The number of unique users who saw a Sponsored Story or Facebook Ad about the page.
  • Organic Reach: The number of unique users who saw the page's post in their News Feeds or visited the page during the specified time period. These people can be fans or non-fans of the page.
  • Viral Reach: The number of unique users who saw the page or one of its posts during the specified time period from a story published by a friend. These stories include liking your page; posting to your page's Wall; liking, commenting on, or sharing one of your page posts; answering a question you posted; RSVP-ing to one of your events; mentioning your page; phototagging your page; liking or sharing a deal; or checking in at your place.

Facebook Video Metrics

A complete list of video metrics for Facebook.
The listed metrics are currently only available in Adobe Social.

Video Metrics for Pages

AS Metric Display Name Metric Description
1
Video Views
Total number of times page's videos have been viewed for more than 3 seconds.
2
Video Views Paid
Total number of times page's promoted videos have been viewed for more than 3 seconds.
3
Video Views Organic
Total number of times page's videos have been viewed for more than 3 seconds by organic reach.
4
Video Views Autoplayed
Total number of times page's autoplayed videos have been viewed for more than 3 seconds.
5
Video Views Click To Play
Total number of times page's videos have been viewed after the user clicks on play for more than 3 seconds.
6
Video Views Unique
Total number of times page's videos have been played for unique people for more than 3 seconds.
7
Video Repeat Views
Total number of times that people replay a page's videos for more than 3 seconds.
8
Video Complete Views 30s
Total number of times page's videos have been viewed for more than 30 seconds.
9
Video Complete Views 30s Paid
Total number of times page's promoted videos have been viewed to the end, or for more than 30 seconds.
10
Video Complete Views 30s Organic
Total number of times page's videos have been viewed to the end, or viewed for more than 30 seconds by organic reach.
11
Video Complete Views 30s Autoplayed
Total number of times page's autoplayed videos have been viewed to the end, or viewed for more than 30 seconds.
12
Video Complete Views 30s Click To Play
Total number of times page's videos have been viewed to the end, or viewed after the user clicks on play for more than 30 seconds.
13
Video Complete Views 30s Unique
Total number of times page's videos have been played for unique people to the end, or viewed for more than 30 seconds.
14
Video Complete Views 30s Repeat Views
Total number of times that people replay a page's videos to the end, or for more than 30 seconds.

Video Metrics for Posts

AS Metric Display Name Metric Description
1
Video Avg Time Watched Total
The average length of time people spent viewing your video.
2
Video Complete Views Organic Total
The number of times your video was organically viewed from the beginning to 95% of its length.
3
Video Complete Views Organic Unique Total
The number of people who viewed your video organically from the beginning to 95% of its length.
4
Video Complete Views Paid Total
The number of times your video was viewed via paid impression from the beginning to 95% of its length.
5
Video Complete Views Paid Unique Total
The number of people who viewed your video via paid impression from the beginning to 95% of its length.
6
Video Views Organic Total
The number of times your video was organically viewed for 3 seconds or more.
7
Video Views Organic Unique Total
The number of people who viewed at least 3 seconds of your video organically.
8
Video Views Paid Total
The number of times your video was viewed via paid impression for 3 seconds or more.
9
Video Views Paid Unique Total
The number of people who viewed at least 3 seconds of your video via paid impression.
10
Video Length in milliseconds
Length of a video post in milliseconds.
11
Video Views Total
Total number of times your video was viewed for more than 3 seconds.
12
Video Views Unique Total
Total number of times your video was viewed for more than 3 seconds by unique users.
13
Video Views Autoplayed Total
Number of times your video started automatically playing and people viewed it for more than 3 seconds.
14
Video Views Clicked To Play Total
Number of times people clicked to play your video and viewed it more than 3 seconds.
15
Video Views 10s Unique Total
Number of unique viewers who watched your video for 10 seconds or to the end, whichever happened first.
16
Video Views 10s Autoplayed Total
Number of times your video started playing automatically and people viewed it for 10 seconds or to the end, whichever happened first.
17
Video Views 10s Clicked To Play Total
Number of times people clicked to play your video and viewed it for 10 seconds or to the end, whichever happened first.
18
Video Views 10s Organic Total
Number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) without paid promotion.
19
Video Views 10s Paid total
Number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) with paid promotion.
20
Video Views 10s Sound On Total
Number of times your video was viewed with sound on for 10 seconds or viewed to the end, whichever happened first.
21
Video Views Sound On Total
Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first.
22
Video Views 10s Sound On Total
Total time (in milliseconds) video has been viewed.
23
Video Complete Views 30s Autoplayed
Number of times your video started automatically playing and people viewed it for 30 seconds or to the end, whichever came first.
Note: No "lifetime" value available for this metric via API.
24
Video Complete Views 30s Clicked To Play
Number of times people clicked to play your video and viewed it for 30 seconds or to the end, whichever came first.
Note: No "lifetime" value available for this metric via API.
25
Video Complete Views 30s Organic
Number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, without a paid promotion.
Note: No "lifetime" value available for this metric via API.
26
Video Complete Views 30s Paid
Number of times your video was viewed for 30 seconds or viewed to the end, whichever came first, after a paid promotion.
Note: No "lifetime" value available for this metric via API.
27
Video Complete Views 30s Unique
Total number of times page's videos have been viewed for more than 30 seconds by unique users.
Note: No "lifetime" value available for this metric via API.
28
Video Avg Time Watched Total
The average length of time people spent viewing your video.
29
Video Complete Views Organic
The number of times your video was organically viewed from the beginning to 95% of its length.
30
Video Complete Views Organic Unique
The number of people who viewed your video organically from the beginning to 95% of its length.
31
Video Complete Views Paid
The number of times your video was viewed via paid impression from the beginning to 95% of its length.
32
Video Complete Views Paid Unique
The number of people who viewed your video via paid impression from the beginning to 95% of its length.
33
Video Views Organic
The number of times your video was organically viewed for 3 seconds or more.
34
Video Views Organic Unique
The number of people who viewed at least 3 seconds of your video organically.
35
Video Views Paid
The number of times your video was viewed via paid impression for 3 seconds or more.
36
Video Views Paid Unique
The number of people who viewed at least 3 seconds of your video via paid impression.
37
Video Length
Length of a video post in milliseconds.
38
Video Views
Total number of times your video was viewed for more than 3 seconds.
39
Video Views Unique
Total number of times your video was viewed for more than 3 seconds by unique users.
40
Video Views Autoplayed
Number of times your video started automatically playing and people viewed it for more than 3 seconds.
41
Video Views Clicked To Play
Number of times people clicked to play your video and viewed it more than 3 seconds.
42
Video Views 10s Unique
Number of unique viewers who watched your video for 10 seconds or to the end, whichever happened first.
43
Video Views 10s Autoplayed
Number of times your video started playing automatically and people viewed it for 10 seconds or to the end, whichever happened first.
44
Video Views 10s Clicked To Play
Number of times people clicked to play your video and viewed it for 10 seconds or to the end, whichever happened first.
45
Video Views 10s Organic
Number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) without paid promotion.
46
Video Views 10s Paid
Number of times your video was viewed for 10 seconds or viewed to the end (whichever happened first) with paid promotion.
47
Video Views 10s Sound On
Number of times your video was viewed with sound on for 10 seconds or viewed to the end, whichever happened first.
48
Video Views Sound On
Number of times your video was viewed with sound on for 3 seconds or viewed to the end, whichever happened first.
49
Video View Time
Total time (in milliseconds) video has been viewed.