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Social Buzz

Use the Social Buzz report to get a complete view of your tracked social rules.
You can get information about the number of mentions, sentiment scores for individual mentions, and the number of mentions by platform, geography, and author. You can also drill down into specific reports from the various sections on this report.
  1. In the left navigation menu, click Analytics > Social Buzz.
    If the left navigation menu is not displayed, click .
  2. (Optional) Click to specify the time range for all reportlets in the Social Buzz report.
    The Social Buzz report is a real-time report. Data is refreshed every minute. The metric totals on this report reflect the specified time period. You can change the displayed time period for the reportlets to the Last 30 Minutes, Last 1 Hour, Last 2 Hours, Last 4 Hours, Last 8 Hours, or Last 12 Hours (the default).
  3. Access the filter options by clicking .
    You can filter the report by the following:
    Classification: Select the desired classification from the list: Display Name, Campaign, or a classification specific to your implementation.
    Provider: Select one or more social providers, such as DailyMotion, Disqus, Twitter, YouTube, and so forth.
    Sentiment: Select one or more sentiment categories: Negative, Neutral, and Positive. For more information, see Understanding Sentiment Scores.
    Emotion: Select one or more emotions: Joy, Admiration, Fear, Surprise, Sadness, Disgust, Anger, and Anticipation.
    Followers: (Twitter only) Click the Search box, then select the desired range from the drop-down list. Only mentions from users that fall within the specified range display in the Social Buzz report. You can select more than one range.
    Spam: Social uses a proprietary system to determine whether content is spam. By default, the Filter Spam filter is selected (content determined to be spam does not display in the report). To see content that the Social system has marked as spam, deselect this option.
    Note that currently, spam filtering is available only for the English language. For more information, see Sentiment, Language, and Spam Analysis.
    Retweets: Include or hide retweets (Twitter only). Mentions that are retweets that fall in the specified range display in the Social Buzz report.
    Language: Click the Search box, then select one or more languages from the drop-down list. Only mentions in the specified languages display in the Social Buzz report.
    Every post that is collected by Social listening rules automatically has a language assigned. You can filter the Social Buzz report to display only mentions in the selected languages. Do not confuse the list of available languages in the drop-down list with the list of languages that the Social Listening module supports. Social Listening encompasses more than just determining which language was used to post content. In order for Social to fully support Social Listening for a language, Social needs to be able to determine how words are structured (tokenization), have a corresponding set of blacklisted keywords, be able to identify related terms, and more. For a full list of languages that the Social Listening module supports, see Language Support.
    Geography: Search for and select one or more geographic areas (countries, regions, and cities) by which you want to filter the report.
  4. View the desired section.
    Display Name/Classification: (The title of this section depends on how you filtered the report using the Classification filter described in Step 3.) Contains a line chart that contains the display names of your most popular rules and their corresponding number of mentions.
    The individual lines on the chart are color coded. Mouse over any term to highlight its line. Mouse over any data point to see statistics for specific dates.
    Click a display name in the header to reload the report's various sections with data specific only to that rule. This lets you drill down into the data for the selected rule and display only posts containing that rule, its related terms, and its mentions by platform and geography. You can Ctrl+Click terms to select and display data for multiple terms. For example, you might want to isolate a few terms to view and compare data. To view the report with data containing the top-ten terms again, click the x next to the terms at the top of the report that you previously selected to drill down.
    Click to change the displayed names. All of the rules you are tracking in Social display in a drop-down list.
    You can also drag your mouse (left+click) across the chart to select different time periods. This capability is sometimes called "date fencing." Date fencing causes the displayed data to refresh, showing only data for the selected time period.
    Display Name: Contains a bar chart displaying statistics for each of your tracked rules.
    The bar chart displays each display name, along with the numbers of mentions for that rule on the social web. The first ten names are color coded to correspond with the lines on the Social Buzz line chart at the top of this report. Use the Search box to display statistics for a specific rule.
    Click a display name to display its related terms that were included in the mentions' content. You can use these related terms to track additional terms that are often associated with your tracked terms.
    The list of related terms is generated in real time based on a random sample of mentions using the following process:
  5. Social searches for mentions containing the appropriate display name (tracked term) and performs a real-time weighting of related terms in the content using topic extraction techniques.
  6. Social analyzes a random sample of 1,000 mentions from the above search result.
  7. Social ranks and displays the related terms in the list.
    Because the list of related terms is generated in real time based on a random sample, each time you refresh your browser, you might see the ranked order of related terms change or different related terms displayed in the list. In other words, each browser refresh produces a new result set.
    Average Sentiment: Contains a meter that displays the average sentiment for the selected terms/rules.
    For more information about how sentiment and how scores are calculated, see Understanding Sentiment Scores.
    Emotion: Displays a wheel chart displaying the percentage of posts, comments, and tweets that Social has classified in different emotional categories based on Plutchik's wheel of emotions.
    The Emotion widget is a feature currently being developed and fine-tuned by the Social team. This widget is included in this Social release as a sneak-peek.
    The Emotion widget provides more insight into the content of a tweet, post, or comment. Social uses a proprietary algorithm that uses a combination of linguistic analysis and psychology to classify content in the following emotional categories: Joy, Admiration, Fear, Surprise, Sadness, Disgust, Anger, and Anticipation.
    To filter the report by a single emotion, click the desired emotion. To filter the report by one or more emotions, click , then select the desired emotion check boxes. To clear the emotion filters, click the tiles at the top of the report or deselect the boxes in the filter.
    Posts by Platform: Contains a line chart displaying the number of posts containing tracked terms/rules, broken down by platform (Twitter, Facebook, Google+, and more).
    Mouse over any segment on the chart to display individual statistics.
    Posts by Authors: Displays a list of authors whose posts have been captured by your listening rules, in descending order by number of mentions captured. Use the Search box to search for a specific author.
    Posts by Geography: Displays an interactive map of the world showing mentions of your rules on the social web.
    The Posts by Geography section provides a visual representation of total tracked posts per country. Darker-shaded countries have more mentions than lighter-shaded countries. Hover over a country to display its total mentions. Click a region on the map or bar chart to drill down into that region. When you drill down into geo regions, the other reportlets on the Social Buzz report reload to display data relevant to that region. Click the plus and minus buttons to enlarge or shrink the map.
    Be aware of the following information when analyzing posts by geography:
    • The number of mentions by geography will be lower than the total number of mentions. The number discrepancy occurs because users must allow their locations to be visible in order for this data to appear in Social reports.
    • On average, one to two percent of tweets have attached geographic information; however, Social takes advantage of geographical information from users' bios to provide enhanced analysis capabilities. Currently, Social can collect geographical data on about 30 percent of Twitter users (some users don't specify a geographical location in their bios).
    To reset the Posts by Geography reportlet (which then resets the other reportlets on the Social Buzz report), click the Geography box at the top of the report. For example, if you drilled down by clicking the United States > California > Highland Park, the box would look like the following illustration:
    Posts: Displays a ribbon showing your top posts. The first column in the ribbon displays each post's sentiment score. You can manually tune the sentiment for individual posts. The second column displays each author's profile image. The third column contains an icon indicating each post's platform, the post's author, and the verbatim of the actual post. Click to moderate the post. Click to view the post on the appropriate platform (Twitter or Facebook, for example).
    Click the Play/Pause icon ( ) to view the feed in real-time mode or to pause the feed. This option lets you pause a fast-moving feed to examine an individual post.
    Click the Images icon ( ) to display or hide images in the feed. The default is to display images.
    Use the Search box to display only posts that contain a specific word (a tracked term or any word). If the author's name is blue, you can click through to the platform.
    You can display images and play videos directly in the stream (for example, Instagram photos and YouTube videos).
    Click Details to display addition details about that post and its author. For more information, see Post Details in Social Buzz Report.
    To see which listening rules captured each post, see How to Tell Which Listening Rule Captured a Post. Also note that for Twitter, the Followers column in the downloaded report contains the number of followers for that author. Because this is a Twitter-specific metric, the Followers column contains zero for all other platforms.
  8. (Optional) To download posts and their data (verbatims, authors, mentions, retweets, etc. ) in a .csv file, click , then select the number of posts to download.
    You can specify as many as 15,000 verbatims per user in a 24-hour period. Data exports mirror any filters set in Social Buzz interface (time period, terms, etc.) instead of an unfiltered dump of all social listening data.
    If you select fewer than 2,000 verbatims, you can open or save the .csv file almost immediately. If you select more than 2,000 verbatims, a .zip file containing the .csv file is emailed to the specified email address after the data has been processed. You can also specify a different email address, if necessary.
  9. (Optional) To send report data in an Excel file to one or more email addresses, click .
    For more information, see Schedule and Send Reports Via Email.