Use the Content Calendar to create new content and to interact with existing content created by the Social Publisher (both past and scheduled) through a List View or a Calendar View (Month or Week).
The Content Calendar features let you simultaneously post content to Facebook, Google+, and LinkedIn pages that you manage; your Twitter and Sina Weibo accounts; and your YouTube channels. You can also publish to Audience Groups and Page Groups.
Content created with the Publisher is automatically added to the Content Calendar. You can think of the Content Calendar as the inbox for all of your published content. You can use the Content Calendar as a starting point to initiate all of your content-management workflows. For example, you can create new posts, perform actions on existing content (edit the post, change the schedule or targets, and so forth), and plan your overall content strategy all from within the Content Calendar.