Manage your active and inactive rules, add rules to track one by one using the Add tab, and add multiple rules in bulk by using the Bulk tab.
The Rules Builder lets you create complex rules to track activities on the social web. You can continue tracking keywords mentioned on the social web as you could in previous versions of Social. However, the Rules Builder lets you track activities not associated with keywords, such as tweets that originated within a geographic boundary.
For example, a city's Tourism department might want to monitor all tweets that are tweeted in its downtown area. Or, a members of a sporting team's public relations department might want to monitor all tweets that are tweeted within a specified distance of its venue.
The possibilities are nearly limitless. For a list of all of the different filter types you can use to create rules, see Filter Types .