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Adobe Target API Overview

Adobe Target APIs may be grouped according to type.
API Type
What it enables you to do
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Create, modify, and delete activities, audiences, offers, and other objects (including Recommendations entities, criteria, designs, and so on. The Recommendations APIs are a type of admin API.)
Retrieve optimized and personalized content from Target for delivery to an end user.
Export activity results and other reporting results.
Reporting APIs are included within the Target Admin API Postman collection .
Retrieve and modify user profiles stored in Adobe Target.
Note the distinction between
admin APIs
(including the Recommendations APIs), which let you configure various aspects of Adobe Target, versus
delivery APIs
, which let you retrieve content. Admin APIs require authentication, whereas delivery APIs do not.
To use Adobe Target Admin APIs, you first need to configure authentication using Adobe I/O.