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Create Experience

The Experience Composer provides a visual interface for editing the experiences on your page.
For additional detail about experiences, see Experiences.
  1. Click Add Experience.
    If you are targeting an experience to an audience, you must select the audience before you can add an experience. A message appears to remind you to choose your audience.
  2. When prompted, enter the activity URL. Type the complete URL (including https://), then click Continue.
    The Experience Composer (see Experiences) opens the page that is specified in your Account Preferences. To display a different page, click the Globe icon and enter the URL in the Select URL box in the Experience Composer and click Continue. If you entered a URL for a site that does not include the Target Standard JavaScript code, you cannot select page elements.
    By default, the Visual Experience Composer does not allow changes to elements containing JavaScript, such as rotating banners. You can select to disable JavaScript if you want to be able to alter those elements using the Visual Experience Composer.
    If you change the URL after making changes to a page for one or more experiences, the experience is reset using the new page and the changes you made are lost.
  3. Select the elements you want to change and make the desired changes.
    As you hover the elements on your page, the elements are highlighted. Any highlighted element can be altered using the Experience Composer.
    If you created an mbox on the page using Target Classic (formerly Test&Target), that mbox appears as an element that shows the mbox name, and can be modified like any other element.
    For a list of actions that can be performed on an element on the displayed page to change the experience, see Visual Experience Composer Options.
    If you deliver an image from a source other than your main page (such as an image hosted on and delivered on, then that image does not display in the thumbnail of the page shown in the flow diagram.
  4. Click the Check Mark button when you are finished designing the experience.
    The activity diagram displays:
    If an experience includes cross-domain content, the thumbnail might not display accurately and is replaced by an icon.
  5. Create additional experiences, as desired.
    You can drag and drop audience/experience pairs while creating or editing XT activities to arrange the pairs in the desired order. Visitors will be evaluated for experiences in order, from top to bottom.
    Experience Targeting assumes that order matters. If a visitor falls into the first audience/experience pair, the first experience is delivered.
    For example, suppose you were not aware that order matters while creating an XT activity. You later realize during testing that visitors that you think should qualify for experiences B or C are instead qualifying for experience A. This could be because the audiences are not mutually exclusive and are not in the proper order (for example, experience A = United States, experience B = San Francisco, and experience C = California). In this scenario, all users from the United States qualify for experience A, even if they are located in San Francisco or elsewhere in California. You can reorder the audience/experience pairs from most restrictive to least restrictive (San Francisco > California > United States) without re-creating the entire activity.

Rename, edit, or delete an experience

You can click the Edit icon (three vertical ellipses) on an experience in an A/B Test or Experience Targeting (XT) activity and choose from the following options, as necessary:
  • Rename
  • Edit
  • Delete
Click Continue when you are finished with this step.

Duplicate an Experience

You can copy an experience in an Experience Targeting (XT) activity so you can make minor changes to it without having to re-create the experience from scratch.
On the Experiences page (the first step in the three-step guided workflow), click the three vertical ellipses > Duplicate.

Training video: Using the Visual Experience Composer

This video provides information about using the Visual Experience Composer options.
  • Change the content of a page
  • Change the layout of a page