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Create an Experience Targeting activity

Use the Visual Experience Composer (VEC) to create an Experience Targeting (XT) activity on a Target-enabled page and to modify portions of the page within Adobe Target.
Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria.
Experience Targeting, including geo-targeting , is valuable for defining rules that target a specific experience or content to a particular audience. Several rules can be defined in an activity to deliver different content variations to different audiences.
For more information about Experience Targeting, a use-case scenario, and training videos, see Experience Targeting .
To create an XT activity:
  1. From the Activities list, click Create Activity > Experience Targeting .
    The available activity types depend on your Target account. Some activity types might not appear in your list. For example, Automated Personalization is a Target Premium feature .
    For more information about the various activity types available in Target and their differences, see Activities . See Target Activity types to help you decide which activity type best suites your needs.
  2. Select Visual (Default) , if necessary.
    If you prefer to use the Form-Based Experience Composer, select Form. See Form-Based Experience Composer for more information.
    In addition to the VEC and Form-Based Experience Composer, Target offers the Single Page Application VEC and the VEC for Mobile Apps. For more information about the various composers, see Experiences and Offers .
    For troubleshooting information about the VEC, should you have problems, see Troubleshooting the Visual Experience Composer .
    The Choose Workplace option in the preceding illustration is a Target Premium feature. Your organization has a Target Standard license if you do not see this option.
  3. (Conditional) If you are a Target Premium customer, choose a workspace .
  4. Specify your activity URL , then click Next .
    If your account is configured with a default URL , that URL appears by default. You can change from the default to another URL, if necessary.
    The VEC opens, showing the page specified in the URL.
  5. Type a name for the activity in the space provided.
    The following characters are not allowed in an activity name:
    Forward slash
    Question mark
    Number sign
    Equals to
    At sign
  6. Create new experiences targeted to difference audiences.
    For step-by-step instructions, see Add experience .
  7. Specify the goals and settings for the activity.