Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria.
Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. Several rules can be defined in an activity to deliver different content variations to different audiences.
When visitors view your site, Experience Targeting (XT) evaluates them to determine whether they meet the criteria you set. If they meet the criteria, they enter the activity and the experience designed for qualifying audiences is displayed. You can create experiences for multiple audiences within a single activity.
Experience Targeting is a first step into the world of personalization and often begins with A/B testing. A marketer runs an A/B test, and through the use of reporting audiences discovers that different experiences resonate with different audiences. Experience Targeting allows the marketer to easily leverage that discovery and switch to long-term targeting of content to those different user segments.
The following videos contain more information about the concepts discussed in this article.
From A/B Testing to Experience Targeting
This video describes how to take A/B Testing to the next level with Experience Targeting (XT).
- Describe the three-step guided workflow to configure an XT activity
- Describe how to deliver location-specific content to audiences located in different geographic areas
- Describe how to reorder experiences to ensure that the right content is delivered to the right audience
Activity Types (9:03)
This video explains the activity types available in Target Standard/Premium. Experience Targeting is discussed beginning at 5:15.
- Describe the types of activities included in Adobe Target
- Select the appropriate activity type to achieve your goals
- Describe the three-step guided workflow that applies to all activity types