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Before you start using Adobe Target, you should implement it on your site, understand a few basic concepts and terms; be familiar with how Target works and integrates with your infrastructure; and understand how visitors are tracked by the Target system.
For more information, see the various topics under Implement Target .
Information applicable to the settings on this page can be found on Implement Target without a tag manager .
The information in this topic has been updated to give you a sneak peak at the UI changes coming in the Target Standard/Premium 20.6.1 release (July 2020). Most of the information presented in this topic applies to the current UI; however, options might be in slightly different locations.
Adobe Experience Platform Launch is the preferred method to implement Target. Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences. For more information, see Implement Target using Adobe Launch .
To access the Implementation page, click Administration > Implementation .