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Form-Based Experience Composer

The Form-Based Experience Composer is a non-visual experience and offer creation interface that’s useful in creating experiences for use in A/B Tests, Experience Targeting, Automated Personalization, and Recommendations activities when the visual experience composer is not available or practical for use. For example, you might use the form-based composer to create experiences and offers for delivery in emails, kiosks, and voice assistants.
If you are creating a Recommendations activity, there are no experiences. Choose your criteria and design. If you choose multiple criteria or designs, Target automatically generates the experiences.
  1. Click Create Activity , then select the type of activity you want to create.
    The Form-Based Experience Composer is available for A/B tests, Experience Targeting, Automated Personalization, and Recommendations activities.
  2. Select Form-Based Experience Composer from the New Activitydialog box.
    The Form-Based Experience Composer opens.
    This screen is different if you are creating a Recommendations activity. Recommendations activities do not include experiences.
  3. Name the activity.
  4. Select a location.
    When you click in the Select Location box, a list of available locations appears. Select one of those locations. To choose the global location delivered via target.js, choose “target-global-mbox.”
    You can also enter a location that is not listed here. This can be useful if the mbox has not yet been created or viewed on a page. Type the name of the location. Be careful when entering a location that does not yet exist. If the spelling or capitalization does not match the spelling and capitalization when the mbox call is made, the activity will not deliver. Manually entered locations are saved to the list.
  5. Click Add Audience Refinements , then choose one or more audience for this activity.
    In the Form-based Experience Composer, Refinements have been replaced with full audience functionality. Refinements for existing activities have been migrated to activity-only audiences .
  6. Select the type of content you want to appear in that location.
  7. For the content type you selected, specify the content.
    Change HTML Offer: Choose an HTML offer.
    Change Image Offer: Choose an image saved in the content library in Target.
    You can also add a link to an image (click-through, destination, landing, and so forth.)
    1. Click Change Image Offer.
    2. Select the desired image, then click Edit Links.
    3. Specify the desired URL or page on your site, then click Update.
    Change JSON offer: Choose a json offer.
    Change Experience Fragment: Choose an Experience Fragment.
    Change Redirect Offer: Choose a redirect offer.
    Change Remote Offer: Choose a remote offer.
    Create HTML Offer:
    1. Click Offers, then select the Code Offers tab.
    2. Click Create > HTML Offer.
    3. Type an offer name.
    4. Type or paste your HTML code in the Code box.
    5. Click Save.
    Create JSON Offer:
    1. Click Offers, then select the Code Offers tab.
    2. Click Create > JSON Offer.
    3. Type an offer name.
    4. Type or paste your JSON code in the Code box.
    5. Click Save.
    For a Recommendations activity, the Content drop-down gives you the Add Recommendation option. Click Add Recommendation , then select the page type. Then follow the usual steps as defined in the interface to create a Recommendations activity .
    While selecting Recommendations criteria in the Form-Based Experience Composer, there is now a direct link to the selected Criteria card so you can quickly and easily edit the criteria.
    From the Targeting page of the Target three-step guided workflow:
  8. (Optional, for AB activities, Automated Personalization, and Experience Targeting) To repeat this process for additional locations, click Add Location and configure the location and content.
  9. Click Continue , then complete the activity creation steps as usual for your activity type.

Training video: Form-based Composer

This video provides a demo of the form-based composer.
  • Create an activity using the Form-Based Experience Composer
  • Understand when to use Form-Based Experience Composer vs. the Visual Experience Composer
  • Use refinements to target a location