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How to deploy at.js

Information about how to deploy the Adobe Target JavaScript library, at.js, using Adobe Launch, without a tag manager, or using Adobe Dynamic Tag Management (DTM).
You can deploy at.js using the following methods:
  • Implement Target using Adobe Launch : Launch is the next-generation tag management platform from Adobe and is the preferred method to implement Adobe Target. Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
  • Implement Target without a Tag Manager : You can implement Target without using a tag manager (Adobe Launch or Dynamic Tag Management).
  • Implement Target Using Dynamic Tag Management : You can implement Target using Adobe Dynamic Tag Management (DTM), Adobe's legacy tag manager. Adobe Launch is the preferred, up-to-date method for implementing Target and the at.js library. For new Target implementations, use Launch.
To implement Target when using Single Page Apps (SPAs), see Single Page Application implementation .