Introduction to Target
Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels.
The following videos provide a basic understanding of how Target, along with other Adobe Experience Cloud solutions, can help your organization achieve its goals:
The Adobe Target solution contains several components:
Provides a visual interface for creating and managing A/B tests and rules-based targeting activities.
Adds premium features to the Target Standard interface.
Automatically displays products or content that might interest your customers based on previous user activity on your Web site.
Target Standard is a front-end to Adobe Target that helps you visually create and manage A/B tests and rules-based targeting activities, and connect to the Adobe Experience Cloud. Target Standard supports custom code insertion both in and out of the Visual Experience Composer workflow. Target Standard offers a simplified implementation strategy with your digital properties: just a single line of code on each page manages all communication required between your site and Adobe Target.
Industry best practices are built into Target Standard, and it is designed to be used by both new and experienced users. You can share data and results and collaborate easily with other team members who use the Adobe Experience Cloud.
Recommendations Classic automatically displays products or content that might interest your customers based on previous user activity on your website. Recommendations help direct customers to items they might otherwise not know about, improving sales generated on your website.
For more information, see the Recommendations Classic documentation .
Experience League: The Adobe Target Welcome Kit
Build your optimization and personalization program on Adobe Target with this Welcome Kit! It includes key information, tools, and resources to help you prepare for and launch your first Adobe Target activity, with short-term quick wins and long-term optimization strategies.
Training video: Activity Types (9:03)
The following video explains the activity types available in Target Standard/Premium and how Target's three-step guided workflow can help you achieve your site goals.
- Describe the types of activities included in Adobe Target
- Select the appropriate activity type to achieve your goals
- Describe the three-step guided workflow that applies to all activity types