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Recommendations as an offer

You can now include recommendations inside A/B Test (including Auto-Allocate and Auto-Target) and Experience Targeting (XT) activities.
This functionality opens up entirely new capabilities, such as:
  • Test and target recommendations and non-recommendations content within the same activity.
  • Easily experiment with placement of recommendations on the page, including the order of multiple recommendations.
  • Automatically push traffic to the best-performing recommendations experience using Auto-Allocate.
  • Dynamically assign visitors to tailored recommendations experiences based on their profile using Auto-Target.
To get started, create an A/B Test or Experience Targeting activity using the Visual Experience Composer and use the Insert Before, Insert After, or Replace With action to add recommendations to an experience.

Add a recommendation as an offer in an A/B Test or XT activity

  1. Start the three-step guided workflow using the Visual Experience Composer (VEC) to create an A/B Test or Experience Targeting (XT) activity.
    For A/B Tests, remember that you can choose the Auto-Allocate option to automatically push traffic to the best-performing recommendations or the Auto-Target option to assign visitors to tailored recommendations experiences based on their profile.
  2. While creating an experience, click the element you want to add a recommendation to as an offer, select the Insert Before, Insert After, or Replace With action, then select Recommendation.
    The following illustration shows the Insert After > Recommendation option.
  3. Select from the following options to view popular recommendations criteria by page type:
    • Article Page
    • Cart Page
    • Category Page
    • Home Page
    • Landing Page
  4. Select the desired criteria, then click Next.
  5. Select the desired design, then click Next.
  6. In the Options dialog box, specify the following:
  7. Click Save.
  8. Finish configuring the A/B Test or XT activity using the three-part guided workflow.

Edit a recommendations offer's configuration

There are two ways you can edit an offer's configuration:
  • Using the Edit menu
  • Using the Modifications panel

Edit a recommendations offer using the Edit menu

  1. Click the offer you want to edit, then click Edit.
  2. Choose from the following options:
  3. Make your edits.

Edit a recommendations offer using the Modifications panel

  1. Click the Modifications icon `</>' to display the Modifications pane.
  2. Hover over the desired action, then click the Edit icon.
  3. Make your edits.

Delete a recommendations offer

There are two ways to delete a recommendations offer:
  • Using the Edit menu
  • Using the Modifications panel

Delete a recommendations offer using the Edit Menu

  1. Click the offer you want to remove, then click Layout > Remove.

Delete a recommendations offer using the Modifications panel

  1. Click the Modifications icon `</>' to display the Modifications pane.
  2. Hover over the desired action, then click the Delete icon.