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Recommendations activities automatically display products or content that might interest your customers based on previous user activity or other algorithms. Recommendations help direct customers to relevant items they might otherwise not know about.
Recommendations activities are available as part of the Target Premium solution . They are not available in Target Standard without a Target Premium license.
If you currently have Recommendations Classic, see Recommendations Classic versus Recommendations Activities in Target Premium for more information about the two solutions.
Recommendations helps you optimize and customize real-time suggestions across channels, apps, pages, email messages, and other delivery options to increase engagement and conversion while reducing management effort.
Recommendations helps you:
  • Create sophisticated criteria (rules) to automate recommendations
  • Automatically display the recommendations by using a few JavaScript snippets
  • Test and optimize the recommendations criteria and designs that display the recommendations
  • Report on the results of your recommendations activities
The following illustration shows recommendations on a web page:
A recommendation determines how a product is suggested to a customer, depending on that customer's activities on the site. For example:
Desired Action
Encourage people who purchase a backpack to consider buying hiking shoes and trekking poles.
Create a recommendation that shows items that are often purchased together, using the "People who bought this also bought that" criteria.
Increase the time visitors spend on your media site by recommending media content similar to what they are watching.
Create a recommendation that suggests other videos, using the "People who viewed this viewed that" criteria.
Suggest that customers who viewed information about savings plans at your bank also read about IRA accounts.
Show other products people purchased after viewing one product without showing the first product in the recommendations, using the "people who viewed this also bought" criteria.
For more information about these and other Recommendations criteria, see Criteria .

Training video: Activity Types

This video explains the activity types available in Target Standard/Premium. Recommendations is discussed beginning at 7:20.
  • Describe the types of activities included in Adobe Target
  • Select the appropriate activity type to achieve your goals
  • Describe the three-step guided workflow that applies to all activity types

Adobe Target Basics Webinar: Introduction to Recommendations

The Introduction to Recommendations webinar includes an in-depth exploration of how to leverage the value of Adobe Target Recommendations. Find out how this Target activity automatically displays products or content that might interest your customers by optimizing real-time suggestions based on previous visits. Further, dive into the Target UI for a step-by-step overview of how to build a Recommendations activity.