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Target Insider newsletter

The Adobe Target Insider is a monthly newsletter for members of the Adobe Target community. Learn about product updates and future plans, personalization and optimization tips and tricks, customer successes, upcoming events, information-filled white papers, popular blog posts, and more.
Read the announcement letter to learn how to stay optimized with the Adobe Target Insider newsletter.
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Issue
Details
In this issue, learn about our recent webinar on experience optimization platforms with guest speaker James McCormick, the Principal Analyst at Forrester. Find out how to develop mobile apps that customers use over and over. Get advice from Matt Ravlich of WestJet about communicating your optimization successes. Discover how two powerful AI features driven by Adobe Sensei enable personalization at scale. And don’t forget to save the date for Adobe Summit.
We’ve recently added a lot of great new features and enhancements to Adobe Target, including some that were featured in a recent TechCrunch article. Get more detail on our new features through a related blog article and the latest What’s New in Adobe Target. Also, learn how David Parker and his team helped a telco giant company optimize entire customer journey on the company’s website.
In this edition of the Adobe Target Insider, Leen Habbal, our summer intern, shares her experience as a summer intern on the Adobe Target Product Marketing team. We also introduce Adobe Cloud Platform Auditor, a tool to help you validate that you implemented your Adobe technologies correctly. We explain how AI can push your customer journey to the next level and how to get Adobe Target certified. In addition, we hear from Rob McLaughlin of UK-based telecommunications and media company Sky on how to deliver large scale personalization to customers, and much more.
In this Adobe Target Insider newsletter, discover Adobe Experience League for Adobe Target, a valuable resource for building your optimization and personalization expertise. Then learn how Jake Mitchell of CarMax relied on Adobe Target for user experience optimization. Finally, dig into the data science under the new Personalization Insights reports in Adobe Target Premium.
In this edition of the Adobe Target Insider, we introduce Adobe Target Basics, a new webinar series hosted by our Target Community that takes you into the solution user interface (UI) for best practices and tips and tricks. We also share thoughts from Nicolas Mériel about Swisscom’s journey into using AI for personalization, offer highlights from our recent AI in Personalization survey, and much more.
We are honored to have been named the only leader in The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report and are so grateful to you, our customers, for your support and valuable feedback that helped our solution to earn this honor. Read our blog post on the report, learn five tips for transforming your optimization program from a sideshow, enjoy a recap of our recent Adobe Insider tour stop in Atlanta, and much more.
In this edition, learn how Adobe Experience Cloud is addressing the EU General Data Protection Regulation (GDPR), which goes into effect May 25. Enjoy a recap of our top-rated Adobe Summit sessions in the Personalization track. And for you B2B-ers, read on for insights from a B2B giant, Grainger.
In this edition, we help you relive some of the Adobe Summit in Las Vegas goodness while introducing a new opportunity to continue those valuable in-person connections with our team and your peers-the Adobe Insider Tour. Then read on to hear about our five finalists in the Adobe Experience Business Excellence awards who shared their personalization success stories of using Adobe Target. In this edition, we help you relive some of the Adobe Summit in Las Vegas goodness while introducing a new opportunity to continue those valuable in-person connections with our team and your peers-the Adobe Insider Tour. Then read on to hear about our five finalists in the Adobe Experience Business Excellence awards who shared their personalization success stories of using Adobe Target.
This year we've been hard at work developing new innovative features in Adobe Target that we just announced at Adobe Summit. Read about them here, along with some deep-dive technical articles that help you get even more value from Adobe Target.
In this edition, we provide the Cliff Notes version to the personalization sessions at Adobe Summit. Take a look, pick your sessions, and we'll see you at the big event. Also, learn about and launch the 2018 State of AI in Personalization survey from the article below. There's a Starbucks coffee drink waiting for you when you complete it as a small thank you from us!
Welcome to the first issue of the Adobe Target Insider, our monthly newsletter chock full of news and resources for Adobe Target users. In this issue, I'll share my thoughts on what's ahead for personalization in 2018. Enjoy.