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Reports

Reports provide information about the progress and results of your activities that help you make decisions based on your data. Report data can help you decide when to end a test, show you which experience of offer is the winner, and provide insights or learnings you need to determine next actions.
You can block visitors from specified IP addresses from being counted in reports. Contact Client Care to set up IP filters. This filtering does not apply when using Analytics for Target (A4T) as your reporting source.

Reporting information for specific activity types

In addition to the general reporting information in this topic and its subtopics, additional information specific to individual activity types is available elsewhere in this guide:
Activity Type
Details
To understand lift and confidence and the statistical approaches used in Target, see Plan an A/B Test .
Information about the Summary report for AT activities. For more information, see Auto-Target Summary Report .
Information about the two Personalization Insights reports for AT and AP activities: Automated Segments report and Important Attributes report. For more information, see Personalization Insights Reports .
Information about the two Automated Personalization Summary reports for AP activities: Activity Level report and Offer Level report. For more information, see Automated Personalization Summary Reports .
Information about the two Personalization Insights reports for AT and AP activities: Automated Segments report and Important Attributes report. For more information, see Personalization Insights Reports .
Information about the two reports for MVT activities: Experience Performance report and Location Contribution report. For more information, see Experience Performance Report (MVT) and Location Contribution Report (MVT).
Information about using Adobe Analytics as the reporting source for Target. A4T gives you access to Analytics reports for your Target activities. For more information, see Analytics for Target (A4T) Reporting .

Displaying a Report

  1. Click Activities , then click the desired activity from the list.
    If you have many activities, you can filter the list by selecting options from the Type, Status, Reporting Source, Experience Composer, Metrics Type, and Activity Source drop-down lists.
    For example, you could select A/B Test and Experience Targeting from the Type drop-down list and Live from the Status drop-down list to display only A/B tests and Experience Targeting activities that are in an active state.
    The following illustration shows the Type drop-down list with two types selected: A/B Test and Experience Targeting. Note that the three types of A/B Tests (Manual, Auto-Allocate , and Auto-Target ) are selected by default. You can deselect one or more types as needed.
  2. Click the Reports tab.
    Each report includes a legend to help you understand the report.
    The legend displays the following information:
    Experience results appear after at least one entrant has seen the experience.
  3. (Optional) Configure the report , as desired.
  4. (Optional) Download the report in CSV format for analysis in Excel and other tools.
    The following options are available:
    • Export Report to CSV
    • Export Order Details to CSV
  5. (Optional) Click the Table View and Graph View icons to switch between reporting formats.
    Depending on the type of report you selected, other views and reports might be available:
    Report Type
    View
    Auto-Target
    Click the Automated Segments or Important Attributes icons.
    • The Automated Segments report shows how different visitors respond differently to the offers/experiences in your AP/AT activity. This report shows how different automated segments defined by Target's personalization models responded to the offers/experiences in the activity.
    • The Important Attributes report hows how, in different activities, different attributes are more (or less) important to how the model decides to personalize. This report shows the top attributes that influenced the model and their relative importance.
    Automated Personalization (AP)
    In addition to the Automated Personalization Summary reports , you can click the Automated Segments or Important Attributes icons.
    • The Automated Segments report shows how different visitors respond differently to the offers/experiences in your AP/AT activity. This report shows how different automated segments defined by Target's personalization models responded to the offers/experiences in the activity.
    • The Important Attributes report hows how, in different activities, different attributes are more (or less) important to how the model decides to personalize. This report shows the top attributes that influenced the model and their relative importance.
    Multivariate Test (MVT)
    In addition to the Experience Performance report , you can click the Location Contribution icon to switch the report to show contribution by location.