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Adobe Target product documentation

Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers' experience so you can maximize revenue on your web and mobile sites, apps, social media, and other digital channels.
Last Updated: August 5, 2020 ( See What Changed )
Adobe Again Named a Leader in Gartner Magic Quadrant for Personalization Engines
Adobe was once again named a Leader in the third-annual Gartner Magic Quadrant for Personalization Engines, 2020 report. The Gartner Magic Quadrant for Personalization Engines evaluated vendors across 15 criteria that fall into two categories: completeness of vision and ability to execute. Read about it on The Adobe Blog .
The following sections point you to useful links in this guide, arranged by intended audience based on typical job functions:

All Target users

Marketers, developers, administrators, analysts, and quality assurance engineers.

Marketers

  • Activities : Explains how to set up, manage, and QA Target activities.
  • Audiences : Explains how to determine who will see content and experiences in targeted activities.
  • Experiences and offers : Explains how to specify which content displays when a visitor meets the audience criteria for an activity.
  • Recommendations : Explains how Recommendations activities automatically display products or content that might interest your customers based on previous user activity or other algorithms.

Developers

  • Implement Target : Explains how to implement Target on web sites, mobile apps, Single-Page Apps (SPAs), and iOT/OTT platforms.
  • Target Server-Side APIs : Describes the resources that make up the Adobe Target Delivery API.
  • Target NodeJS SDK : Explains how to deploy Target server-side. This Node.js SDK helps you easily integrate Target with other Adobe Experience Cloud solutions.
  • Target Java SDK : Explains how to deploy Target server-side. This Java SDK helps you easily integrate Target with other Adobe Experience Cloud solutions.
  • Target Recommendations API : Describes the resources that make up the official Adobe Target Recommendations API.
  • Target Adobe.IO documentation : Describes how to use Target’s Admin and Profile REST APIs that use the Adobe.IO integration to manage activities, audiences, offers, properties, reports, mboxes, environments, and profiles.

Target and Adobe Experience Cloud admins

Analysts

  • Audiences : Explains how to determine who will see content and experiences in targeted activities.
  • Reports : Explains how to interpret the performance of your activities.

QA engineers

  • Activities : Explains how to set up, manage, and QA Target activities.