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Campaign dimensions and metrics in Analytics

La integración de Adobe Campaign y Adobe Analytics permite realizar el seguimiento del éxito de las entregas por correo electrónico directamente en Adobe Analytics.
Campaign dimensions found in Analytics are listed below:
Dimension Definition
Campaign ID Campaign's internal name as seen in Campaign
Campaign label Campaign's label as seen in Campaign
Delivery ID Nombre interno de entrega como se ve en Campaign. Por ejemplo, DM 1 es una entrega recurrente programada para enviar entregas secundarias todas las semanas. DM 2, DM 3 y DM 4 se envían las primeras tres semanas. The Delivery ID dimension will then display the results for every delivery, namely DM1 to DM4.
Delivery label Delivery's label as seen in Campaign
Executed delivery ID Nombre interno de entrega como se ve en Campaign. Esto solo concierne a la entrega en ejecución en Campaign. Por ejemplo, DM 1 es una entrega recurrente programada para enviar entregas secundarias todas las semanas. DM 2, DM 3 y DM 4 se envían las primeras tres semanas. The Executed delivery ID dimension will then display the results for the executed deliveries, namely the child deliveries DM2, DM3 and DM4.
Executed delivery label Etiqueta de entrega como se ve en Campaign. This only concerns delivery in execution in Campaign.
Campaign metrics found in Analytics are listed below:
Metric Definition
Clicked Number of times a content was clicked in a delivery.
Delivered Number of messages successfully sent, in relation to the total number of sent messages.
Opened Number of times a message was opened in a delivery.
Sent Total number of sends for the delivery.
Total Bounces Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Unique Open Number of recipients who opened the delivery.
Unique Click Number of recipients who clicked on a content in a delivery.
Unsubscribed Number of clicks on the unsubscription link.