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Data Elements

Information to help you add and use data elements in dynamic tag management for your Target implementation.
Data elements are the building blocks for rules. Data elements let you create a data dictionary (or data map) for any object that is contained on your site. They can be JavaScript objects, cookie values, and query strings. You use data elements to build a data layer that can be used for Target and other data collection tools. For example, if you track orders using an Order Confirmation Page mbox, create data elements to populate the required orderId , orderTotal , and productPurchasedId parameters.
For more information, see Data Elements in the Dynamic Tag Management Product Documentation .