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Configure a URL Destination

A URL destination makes pixel calls from a page to your destination. Follow these instructions to create a URL destination with Destination Builder.
To create a new URL destination, go to Audience Data > Destinations > Create New Destination and complete the sections as described below.

Basic Information

This section contains fields and options that start the URL destination creation process. To complete this section:
  1. Click Basic Information to expose the controls.
  2. Name the destination. Avoid abbreviations and special characters.
  3. (Optional) Describe the destination. A concise description is an effective way to define or provide more information about a destination.
  4. In the Category list, choose Custom .
  5. In the Environment list, select the environment in which to trigger the URL destination.
  6. In the Type list, click URL .
  7. (Optional) Select an Auto-fill Destination Mapping . Options include:
    • Segment ID : Automatically adds and sends the segment ID to the destination.
    • Integration Code Value : Automatically adds and sends the segment integration code to the destination mapping. The integration code is a unique identifier created and used by the customer. It is limited to 255 characters, maximum.
  8. Click Next to go to the Configuration settings or click Data Export Labels to apply export controls to the destination.

Data Export Labels

This section contains options that apply data export controls to a URL destination. Skip this step if you do not use data export controls. To complete this section:
  1. Click Data Export Labels to expose the controls.
  2. Select a label that corresponds to the data export control applied to the destination (see Add Export Labels to a Destination for details).
  3. Click Save .


This section contains options that let you set a base URL and data delimiters passed in by the URL string. This section is optional. To complete this section:
  1. Click Configuration to expose the controls.
  2. (Optional) Select the Serialize check box. This lets you send segments to a destination sequentially rather than making separate calls for each segment. Serialization helps make data transfers efficient. Selecting this check box exposes the URL and delimiter fields. For more information, see Standard and Serial Key-Value Pairs .
  3. If you select Serialize , then you must also configure the URL and delimiter fields described below.
Base URL
The base part of a standard HTTP %ALIAS% placeholder macro
Secure URL
The base part of a secure HTTPS %ALIAS% placeholder macro
The symbol that separates the segment variables in the URL string. This is usually a comma or semi-colon. Get this information from your destination partner.

Segment Mappings

This section lets you search for and add segments to your destination. To complete this section:
  1. Click Segment Mappings to expose the controls.
  2. In the Search and Add Segments box, start typing the name of a segment or click Browse All Segments browse a list of available segments.
  3. Click Add Selected Segments when you find the segment you want to use. Adding a segment opens the Edit Mapping window.
  4. In Edit Mapping:
    • Mappings : Provide the key-value pairs used by the segment.
    • Start Date and End Date : Choose a start and end date for the destination. If the end date is blank, the destination never expires.
  5. Click Done .