Working with Comparison Operators in Trait Builder
This article describes the comparison operators used by Trait Builder.
Purpose of Comparison Operators
Comparison operators (or relational operators) are used to compare, test, or evaluate the relationship between different values. In Trait Builder, when building signal rules, comparison operators let you test the relationship between different key-value pairs. For example, you could create a signal rule to define an audience for expensive camera shoppers. In this case, you could create a camera/price key-value pair and qualify a user if they've looked for a camera with a price equal to or greater than a set amount.
Advantages of Comparison Operators
Comparison operators are useful when you need to evaluate and create traits based on multiple values. Looking at prices on goods and services can illustrate this condition. For example, your business may want to identify visitors based on the prices of the products they view. However, it can be administratively inefficient to define individual segments based on specific values. Comparison operators help overcome this hurdle by establishing segmentation triggers based on price thresholds or ranges.
You can build rules with the following comparison operators:
Not equal to
Greater than/equal to
Less than/equal to
You can build rules with the following named operators:
Evaluates to True When
The value in a key-value pair contains characters specified by this operator.
The value in a key-value pair matches the pattern specified by this operator.
The value in a key-value pair starts with characters specified by this operator.
The value in a key-value pair ends with the characters specified by this operator.
The value in a key-value pair matches the pattern specified by a regular expression. Learn more about using regular expressions in Trait Builder.