Integrate DFP using Google Publisher Tags (GPT)
The articles listed below provide an overview of how to integrate DFP using Google Publisher Tags (GPT). You can use a server-side integration, or you can set up GPT as a destination to send Audience Manager segment data to DFP. You will also learn the needed steps to ingest DFP log files for reporting in Audience Manager.
- You can send qualified segments to DFP either through a client-side or through a server-side integration. Requirements and related information about both methods are listed below.
- You can send qualified segments to DFP through a client-side (browser-side) integration, or a server-side integration. If you choose the client-side integration, you must create a cookie-based destination for Google Publisher Tags in Audience Manager.
- Add an if statement to check for Audience Manager cookies before calling the Google Publisher Tag .setTargeting method.