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How to forward data from Adobe Analytics to Audience Manager

Follow the steps in this tutorial to forward Analytics data to Audience Manager instead of having the Audience Manager Data Integration Library (DIL) code send a pixel from the page.


In addition to enabling the extensions or implementing the code described in this document, you must also:


There are two methods to implement data forwarding from Adobe Analytics to Audience Manager, depending on the tag management solution that you use.

Code Elements Defined

The following table defines important variables in the code sample.
Required. This is a partner name assigned to you by Adobe. It is sometimes referred to as your "partner ID" or "partner subdomain." Contact your Adobe consultant or Customer Care if you don't know your partner name.
Required. Most customers can just set "containerNSID":0 . However, if your company needs to customize ID syncs with a different container, you can specify that container ID here.
Optional. This configuration lets you set an Adobe cookie in the first-party domain. This cookie contains the UUID .
visitorService - namespace
Required. The namespace parameter is required if you use the AudienceManagement module bundled with AppMeasurement version 2.10 or newer. This AudienceManagement module requires that you use Experience Cloud ID Service 3.3 or newer.
 The Experience Cloud Organization ID is the ID that a company is provided with upon signing up for the Experience Cloud. Find out your company's Organization ID in Organizations and Account Linking .

Results: Data Forwarding to Audience Manager

Your Analytics implementation sends data to Audience Manager after you have:
  • Enabled Server-Side Forwarding (talk to your consultant about this feature);
  • Implemented the Experience Cloud ID service;
  • Followed the implementation steps in this tutorial.
This process sends data to Audience Manager:
  • On page view calls;
  • From tracked links;
  • From video milestone and heartbeat video views.
The variables sent to Audience Manager from Analytics use special prefixes. You need understand and take these prefixes into account when creating Audience Manager traits. For more information on these prefixes, see Prefix Requirements for Key Variables .