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Index of IDs in Audience Manager

Refer to this document for the complete list of Adobe Audience Manager IDs.
ID
Name and Description
Example
AAM UUID
Audience Manager Unique User ID. A numerical, 38-digit device ID that Audience Manager associates to each device it interacts with. Think of this ID whenever you see a mention of unique users in the Audience Manager UI. Audience Manager saves this ID as a cookie in the demdex.net 3rd party domain. The Audience Manager UUID is sent in event calls as the d_uuid signal.
demdex = 07955261652886032950143702505894272138
ImsOrgId
Organization ID. This is the ID that a company is provided with upon signing up for the Experience Cloud. To learn how you can find your company's Organization ID, read Find your Organization ID .
5DC5123F5245B1D20A490D46@AdobeOrg
PID
Partner ID. The PID is a company's ID in Audience Manager. Audience Manager associates an imsOrgId to a PID.
1352
ECID, MID
Experience Cloud ID. The Experience Cloud ID (ECID, legacy abbreviations MID or MCID) is derived mathematically from your Organization ID and the Audience Manager Unique User ID. As long as these IDs remain constant, generating the right ECID for a specific user is simply a math problem. With the same organization ID and Audience Manager UUID you get the same ECID value every time. You can read more about the ECID in the Cookies and Experience Cloud ID documentation.
mid = 08382830887934830189014177072406221371
SID
Trait ID. The Trait ID uniquely identifies traits in the Audience Manager environment. A Trait ID is assigned to each trait in the user interface (UI).
289983
SID
Segment ID. The Segment ID uniquely identifies segments in the Audience Manager environment. A Segment ID is assigned to each segment in the UI.
4798574
csegID
Legacy Segment ID. This ID uniquely identifies segments in the Audience Manager environment. A Legacy Segment ID is assigned to each segment in the UI.
741232
destID
Destination ID. The Destination ID uniquely identifies destinations in the Audience Manager environment. An ID is assigned to each destination in the UI.
2523
DPID
Data Source ID (also referred to as Data Provider ID). The Data Source ID is a namespace for IDs or traits. An ID is assigned to each data source (data provider) in the UI.
39217
DPUUID
Data Provider Unique User ID (also referred to as CRM ID). A third-party ID. This is the ID by which you identify end users in your own CRM system. You can sync DPUUIDs with Audience Manager UUIDs and you can sync DPUUIDs from your different Data Sources (DPIDs) in the ID synchronization process.
2132-3423vn-343fds-3432r
CRM ID
See DPUUID.
2132-3423vn-343fds-3432r
CID, CID_IC
Customer ID, Customer ID Integration Code. The CID and CID_IC key-value pairs replace DPID and DPUUID. They provide the same functions as the DPID and DPUUID, but are more efficient because they include the data provider ID and user ID (or integration code) in a single key-value pair.
DAID
Device Advertising ID. An ID unique to each hardware device, to be used for advertising purposes. Usually provided by the manufacturer of the device or device operating system.

Global Device IDs

Global device IDs are device advertising IDs, unique to each device, provided by the device manufacturer or the operating system. The table below explains what these IDs are and what their format is. For more information about global device IDs and how to use them in Audience Manager, read Global Data Sources .
ID
Global Data Source ID
Name and Description
Example
IDFA
20915
Identifier for Advertisers IDs are mobile device identifiers, provided by the device manufacturer. These IDs represent devices that run the iOS operating system.
The format strictly consists of 32 uppercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.
Example: AEBE52E7-03EE-455A-B3C4-E57283966239 .
GAID
20914
Google Advertising IDs are mobile device identifiers provided by Android device manufacturers. These IDs represent devices that run the Android operating system.
The format strictly consists of 32 lowercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.
Example: e4fe9bde-caa0-47b6-908d-ffba3fa184f2 .
RIDA
121963
Roku IDs for Advertising represent Roku streaming devices.
The format strictly consists of 32 lowercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.
Example: fcb2a29c-315a-5e6b-bcfd-d889ba19aada .
MAID
389146
Microsoft Advertising IDs are device identifiers generated by Windows 10 on a per-device, per-user basis.
MAIDs are formatted as alphanumeric strings.
DUID
404660
Samsung DUIDs are device identifiers provided by Samsung Smart TVs.
Samsung DUIDs are formatted as alphanumeric strings.
Amazon Fire TV Advertising ID
488258
Device identifiers representing devices running the Fire OS operating system.
The format strictly consists of 32 lowercase hexadecimal digits, displayed in five groups and separated by hyphens, in the form 8-4-4-4-12, for a total of 36 characters.
Example: df07c7dc-cea7-4a89-b328-810ff5acb15d