Publisher Use Cases
A look at some common publisher needs met by Adobe Audience Manager.
Unify View of User and Highlight Audience Insight
Create a single audience repository that provides you with an overview of all your users and data points. This includes information like site behavior (potentially from Analytics), display impressions, offline registration databases, CRM databases, video consumption, email initiatives and promotions.
Empower your Ad Sales Research team to monetize publisher audience profiles, highlight "Do it yourself" enthusiasts as relevant for a forthcoming Home Depot campaign.
Create Advertising Audience Segments With First-Party Analytics Data
Extract maximum value from first-party data to create actionable audience segments, package them, and sell these segments to advertisers looking for specific audiences.
Enhance revenue by monetizing audiences instead of content.
Improve Personalized Site Content Delivery
Present specific content to the user to help:
Audience Manager 's real-time analysis helps improve audience recognition, which enhances the on-site experience by delivering relevant, personalized content.
This gives you the opportunity to add content personalization as a line item to your premium audience products.
Improve Off-site Reach Extension
This use case works with first-party, Analytics data sent to a demand-side platform (DSP).
Extend audience-targeted buys to off-site inventory sources through a DSP.
Align analytics data points with on-site and off-site display advertising and monetize audience inventory in 'sold-out' situations.
Create High Value Segments and Improve Reach with Look-alike Modeling
The Models documentation contains details about the Audience Manager algorithmic modeling process.
Reach an Advertiser's Requested Demographics with First and Third-Party Data