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Creating audiences

Creating query audiences

This section describes how to create a Query audience. You can also create audiences from importing a file or targeting in a workflow .
Dall'elenco di audience, puoi creare tipi di pubblico eseguendo query sui profili di Adobe Campaign o importando un pubblico Adobe Experience Cloud.
  1. Go to the audience list via the Audiences tab or card.
  2. Select Create to access the screen to create a new audience.
  3. Denominate il pubblico. L'etichetta del pubblico viene utilizzata nell'elenco dei tipi di pubblico e nella palette dello strumento di query.
  4. Choose a Query audience type: the audiences defined by a query are recomputed at each further use.
  5. Then select the Targeting dimension that you would like to use to filter your customers. Ogni audience è composta da un'unica dimensione di targeting. Ad esempio, non potete creare un pubblico composto sia da profili, profili di test e sottoscrittori. For more on targeting dimensions, refer to this page .
  6. Create la query per definire la popolazione dell'audience. Refer to the section on editing queries .
  7. Click the Create button to save your audience.
You can add a description to this audience and define the access authorizations via the Edit properties icon.

Creating list audiences

This section describes how to create a List audience after targeting in a workflow. You can also create audiences by importing a file into a workflow or via a query from the Audiences menu.
To create a List audience, the steps are as follows:
  1. In the Marketing activities tab, click Create then select Workflow .
  2. Drag and drop, and then configure the targeting activities which will allow you to select a population that has a known dimension. The list of available activities and their configuration are detailed in the Targeting activities section.
    You can use a Query activity, or import data using a Load file activity before using a Reconciliation activity to identify the dimension of the data imported. Here, we want to target recipients who subscribed to the Sport Newsletter with a Query activity .
  3. After your targeting, drag and drop a Save audience activity into your workflow. For example, you can chose to Create or update an audience , this allows you to create then automatically update your audience with new data. In this case, add a Scheduler activity at the beginning of your workflow.
    For more information on configuring this activity, refer to the Save audience section.
  4. Salvate e avviate il flusso di lavoro.
    As the Save audience is placed after a targeting with a known dimension, the audiences created via this activity are List audiences.
    Il contenuto del pubblico salvato è quindi disponibile nella vista dettagliata dell'audience, accessibile tramite l'elenco dei tipi di pubblico. Le colonne disponibili da questa visualizzazione corrispondono alle colonne della transizione in ingresso dell'attività save del flusso di lavoro. Ad esempio: Le colonne del file importate, i dati aggiuntivi aggiunti da una query.

Creating file audiences

This section details how to create a File audience by importing a file into a workflow. You can also create audiences from a targeting activity in a workflow or via a query from the Audiences menu.
To create a File audience, the steps are as follows:
  1. In the Marketing activities tab, click Create then select Workflow .
  2. Drag and drop, and then configure a Load file activity which will allow you to import a population that has an unknown dimension when the workflow is executed. For more information on configuring this activity, refer to the Load file section.
  3. Drag and drop a Save audience activity after the Load file activity. For more information on configuring this activity, refer to the Save audience section.
  4. Salvate e avviate il flusso di lavoro.
    As the Save audience is placed after an import, the data dimension is unknown and the audiences created via this activity are File audiences.
    Il contenuto del pubblico salvato è quindi disponibile nella vista dettagliata dell'audience, accessibile tramite l'elenco dei tipi di pubblico. Le colonne disponibili da questa visualizzazione corrispondono alle colonne della transizione in ingresso dell'attività save del flusso di lavoro. Ad esempio: le colonne del file importato, i dati aggiuntivi aggiunti da una query.

Creating Experience Cloud audiences

Adobe Campaign consente di condividere e scambiare audience con Adobe Experience Cloud. An Experience Cloud type audience is directly imported from People core service to Adobe Campaign with the Import shared audience technical workflow.
Unlike Query type audience which will query profiles from Adobe Campaign, the Experience Cloud audience is composed of a list of Visitor IDs.
Per poter utilizzare questa integrazione, occorre anzitutto configurarla. For more information on configuration and how to import or export audiences with People core service, refer to the following section .

Editing audiences

Esistono diversi modi per modificare un pubblico a seconda del tipo di pubblico:
  • To edit a Query audience, go to the list of audiences via the Audiences menu, or the Audiences card from the Adobe Campaign home page.
    Apri i destinatari pertinenti. Tutti gli elementi di un pubblico creato in precedenza possono essere modificati.
    If you change the Filtering dimension in the query, the rules that have previously been defined will be lost.
  • To edit a List or File audience, edit the workflow from which it was created and modify the Save audience activity. Avviate il flusso di lavoro in modo che il pubblico venga modificato.
  • To edit an Experience Cloud audience, refer to the Importing/Exporting audiences with People core service section.

Deleting audiences

Esistono due modi per eliminare uno o più tipi di pubblico. Per prima cosa, puoi aggiungere una data di scadenza al pubblico.
A tal fine:
  1. Accedi a uno dei tuoi destinatari.
  2. Click the button to access your audience's configuration.
  3. In the Expires on field, add an expiration date to your audience.
  4. Click Confirm then Save .
La data di scadenza è ora configurata. Non appena questa data verrà raggiunta, il pubblico verrà eliminato automaticamente.
Or if you need to delete an audience, you can simply select one or several audiences then click the Delete element button.