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Creating audiences

Creating query audiences

This section describes how to create a Query audience. You can also create audiences from importing a file or targeting in a workflow .
Na lista de público-alvo, você pode criar públicos-alvo executando consultas em perfis do Adobe Campaign ou importando um público-alvo da Adobe Experience Cloud.
  1. Go to the audience list via the Audiences tab or card.
  2. Select Create to access the screen to create a new audience.
  3. Dê um nome para seu público. A etiqueta do público-alvo é usada na lista de públicos-alvo e na paleta da ferramenta de consulta.
  4. Choose a Query audience type: the audiences defined by a query are recomputed at each further use.
  5. Then select the Targeting dimension that you would like to use to filter your customers. Cada público é constituído por uma única dimensão de definição de metas. Por exemplo, não é possível criar um público-alvo composto por perfis, perfis de teste e assinantes. For more on targeting dimensions, refer to this page .
  6. Crie a consulta para definir a população do público-alvo. Refer to the section on editing queries .
  7. Click the Create button to save your audience.
You can add a description to this audience and define the access authorizations via the Edit properties icon.

Creating list audiences

This section describes how to create a List audience after targeting in a workflow. You can also create audiences by importing a file into a workflow or via a query from the Audiences menu.
To create a List audience, the steps are as follows:
  1. In the Marketing activities tab, click Create then select Workflow .
  2. Drag and drop, and then configure the targeting activities which will allow you to select a population that has a known dimension. The list of available activities and their configuration are detailed in the Targeting activities section.
    You can use a Query activity, or import data using a Load file activity before using a Reconciliation activity to identify the dimension of the data imported. Here, we want to target recipients who subscribed to the Sport Newsletter with a Query activity .
  3. After your targeting, drag and drop a Save audience activity into your workflow. For example, you can chose to Create or update an audience , this allows you to create then automatically update your audience with new data. In this case, add a Scheduler activity at the beginning of your workflow.
    For more information on configuring this activity, refer to the Save audience section.
  4. Salve e inicie o fluxo de trabalho.
    As the Save audience is placed after a targeting with a known dimension, the audiences created via this activity are List audiences.
    O conteúdo do público-alvo salvo fica disponível na exibição detalhada do público-alvo que pode ser acessada pela lista de públicos-alvo. As colunas disponíveis nessa exibição correspondem às colunas da transição de entrada da atividade de salvamento do fluxo de trabalho. Por exemplo: as colunas do arquivo importadas, os dados adicionais adicionados a partir de uma consulta.

Creating file audiences

This section details how to create a File audience by importing a file into a workflow. You can also create audiences from a targeting activity in a workflow or via a query from the Audiences menu.
To create a File audience, the steps are as follows:
  1. In the Marketing activities tab, click Create then select Workflow .
  2. Drag and drop, and then configure a Load file activity which will allow you to import a population that has an unknown dimension when the workflow is executed. For more information on configuring this activity, refer to the Load file section.
  3. Drag and drop a Save audience activity after the Load file activity. For more information on configuring this activity, refer to the Save audience section.
  4. Salve e inicie o fluxo de trabalho.
    As the Save audience is placed after an import, the data dimension is unknown and the audiences created via this activity are File audiences.
    O conteúdo do público-alvo salvo fica disponível na exibição detalhada do público-alvo que pode ser acessada pela lista de públicos-alvo. As colunas disponíveis nessa exibição correspondem às colunas da transição de entrada da atividade de salvamento do fluxo de trabalho. Por exemplo: as colunas do arquivo importado, os dados adicionais adicionados a partir de uma consulta.

Creating Experience Cloud audiences

O Adobe Campaign permite compartilhar e trocar públicos-alvo com a Adobe Experience Cloud. An Experience Cloud type audience is directly imported from People core service to Adobe Campaign with the Import shared audience technical workflow.
Unlike Query type audience which will query profiles from Adobe Campaign, the Experience Cloud audience is composed of a list of Visitor IDs.
Para que essa integração funcione, primeiro você deverá configurá-la. For more information on configuration and how to import or export audiences with People core service, refer to the following section .

Editing audiences

Há diferentes maneiras de editar um público-alvo, dependendo do tipo de público-alvo:
  • To edit a Query audience, go to the list of audiences via the Audiences menu, or the Audiences card from the Adobe Campaign home page.
    Abra o público-alvo relevante. Todos os elementos de um público-alvo criado anteriormente podem ser editados.
    If you change the Filtering dimension in the query, the rules that have previously been defined will be lost.
  • To edit a List or File audience, edit the workflow from which it was created and modify the Save audience activity. Inicie o fluxo de trabalho para que o público-alvo seja modificado.
  • To edit an Experience Cloud audience, refer to the Importing/Exporting audiences with People core service section.

Deleting audiences

Há duas maneiras de excluir um ou vários públicos. Primeiro, você pode adicionar uma data de expiração ao seu público-alvo
Para fazer isso:
  1. Acesse um de seu público.
  2. Click the button to access your audience's configuration.
  3. In the Expires on field, add an expiration date to your audience.
  4. Click Confirm then Save .
A data de expiração agora está configurada. Assim que essa data for atingida, seu público será excluído automaticamente.
Or if you need to delete an audience, you can simply select one or several audiences then click the Delete element button.