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AEM 体验片段

Information about using experience fragments created in Adobe Experience Manager (AEM) in Target activities to aid optimization or personalization.
This feature requires that you are an Adobe Experience Manager (AEM) customer. 有关更多信息,请参阅下面的 要求

概述

Using experience fragments created in AEM in Target activities lets you combine the ease-of-use and power of AEM with powerful Automated Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale.
AEM 可将您的所有内容和资产汇集到一个中心位置,以帮助实施您的个性化策略。AEM通过 ,您能够在一个位置轻松创建适用于桌面、平板电脑和移动设备的内容,而无需编写代码。无需为每个设备创建页面。 AEM 使用内容自动调整每种体验。
Target 允许您根据一组基于规则且由 AI 驱动的机器学习方法(这些方法包含行为、上下文和离线变量),交付大量的个性化体验。With Target you can easily set up and run A/B Test and Multivariate (MVT) activities to determine the best offers, content, and experiences.
Experience fragments represent a huge step forward to link the content/experience creators and managers to the optimization and personalization professionals who are driving business outcomes using Target.

要求

You must be provisioned with the experience fragments functionality within Target. In addition, you must be using AEM 6.3 with the appropriate service pack or AEM 6.4 (or later). 您的客服专员可以帮助您确保满足使用此功能的要求:
  • Adobe Experience Manager 6.4(或更高版本)。
  • Adobe Experience Manager 6.3 SP2(或更高版本)。
  • Adobe Target Standard 或帐 Adobe Target Premium 户。
  • Contact Adobe Target Customer Care to enable the integration and to provide you with authentication details.

Creating and configuring experience fragments in AEM

In order to use AEM experience fragments in Target, you must perform the following steps:

第1步:与 AEM Target

有关详细信息,请参阅:

步骤 2:创建体验片段

Experience fragments are created in AEM. 有关详细信息,请参阅:

Step 3: Configure AEM to share the experience fragment with Target

  1. From within AEM, select the desired experience fragment or its containing folder, then click Properties .
  2. 单击​ 云服务 ​选项卡,然后从​ 云服务配置 ​下拉列表中选择 Adobe Target
    The previous step assumes that someone in your organization has created the Adobe Target configuration.
  3. 单击​ 保存并关闭

步骤 4:发布体验片段并将其导出到 Target

根据您的 AEM 版本,请参阅以下链接以获取分步说明:

Using experience fragments in Target activities

After performing the preceding tasks, the experience fragment displays on the Offers page in Target.
Target当前, 会每隔 10 分钟查找一次要导入的体验片段。The imported experience fragment should be available in Target within ten minutes, but this time frame should shorten going forward.
The experience fragment is currently imported into Target as an HTML offer. Note that the experience fragment "primary" version remains in AEM. You cannot edit the experience fragment in Target.
您可以将鼠标悬停在列表中的体验片段上方,然后单 击视图 图标 ,以查看有关体验片段的其他信息,包括其公共优惠投放URL及其 AEM 路径。
You can consume experience fragments in Target activities using the Visual Experience Composer (VEC) or the Form-Based Experience Composer .
To fully utilize the Target AI and ML functionality, you can select Auto-Allocate or Auto-Allocate while creating an A/B Test.
要使用VEC使用体验片段,请执行以下操作:
  1. 在中 Target,在可视体验编写器中创建或编辑 体验时 ,单击页面上要插入内容的位置,然 AEM 后选择所需的选项以显示 选择体验片段列表。
    • 此项前插入
    • 此项后插入
    • 与体验片段交换
    The Experience Fragment list displays all of the content created in AEM that is now natively available from within Target.
    与体验片段交换选项不适用于图像。如果您想要对图像使用此选项,请单击包含所需图像的容器元素。
  2. Select the desired experience fragment, then click Done .
  3. 完成活动配置。
    有关配置各种类型的活动的更多信息,请参阅以下主题:
要使用基于表单的体验书写器使用体验片段,请执行以下操作:
  1. 在基 Target于表单的体验编写器中创 建或编辑体验时 ,选择页面上要插入内容的位置,然后选 AEM 择更改体验片段 ,以显示 选择体验片段列表。
    The Experience Fragment list displays all of the content created in AEM that is now natively available from within Target.
  2. 选择所需的体验片段,然后单击​ 保存
  3. 完成活动配置。

注意事项

  • Target当前, 会每隔 10 分钟查找一次要导入的体验片段。The imported experience fragment should be available in Target within ten minutes, but this time frame should shorten going forward.
  • The experience fragment is currently imported into Target as an HTML offer. Note that the experience fragment "primary" version remains in AEM. You cannot edit the experience fragment in Target.
  • 您可以将JSON优惠作为体验片段导入 Target。 但是,这些优惠将作为HTML优惠导入。 JSON优惠(体验片段)当前在UI中不完全受 Target 支持。

Training video: Using AEM experience fragments with Adobe Target

以下视频向您展示了如何设置和使用体验片段:

4 AEM 时54分讨论的深层链接功能已被删除。
有关详细信息,请参 阅在Adobe Target上使用Experience Fragments ,位 于AEM Sites视频和Tutorials页面