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AEM 体验片段

Information about using experience fragments created in Adobe Experience Manager (AEM) in Target activities to aid optimization or personalization.
This feature requires that you are an Adobe Experience Manager (AEM) customer. 有关更多信息,请参阅下面的 要求

概述

Using experience fragments created in AEM in Target activities lets you combine the ease-of-use and power of AEM with powerful Automated Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale.
AEM 可将您的所有内容和资产汇集到一个中心位置,以帮助实施您的个性化策略。通过 AEM,您能够在一个位置轻松创建适用于桌面、平板电脑和移动设备的内容,而无需编写代码。无需为每个设备创建页面。 AEM会使用您的内容自动调整每个体验。
Target 允许您根据一组基于规则且由 AI 驱动的机器学习方法(这些方法包含行为、上下文和离线变量),交付大量的个性化体验。With Target you can easily set up and run A/B Test and Multivariate (MVT) activities to determine the best offers, content, and experiences.
Experience fragments represent a huge step forward to link the content/experience creators and managers to the optimization and personalization professionals who are driving business outcomes using Target.

要求

You must be provisioned with the experience fragments functionality within #. 此外,您还必须使用 AEM 6.3 以及相应的 Service Pack,或者使用 AEM 6.4(或更高版本)。您的客服专员可以帮助您确保满足使用此功能的要求:
  • Adobe Experience Manager 6.4(或更高版本)。
  • Adobe Experience Manager 6.3 SP2(或更高版本)。
  • Adobe Target Standard 或 Adobe Target Premium 帐户。
  • Contact Adobe Target Customer Care to enable the integration and to provide you with authentication details.

在 AEM 中创建并配置体验片段

In order to use AEM experience fragments in Target, you must perform the following steps:

步骤 1:将 AEM 与 Target 集成

有关详细信息,请参阅:

步骤 2:创建体验片段

体验片段是在 AEM 中创建的。有关详细信息,请参阅:

步骤 3:配置 AEM 以与 Target 共享体验片段

  1. 在 AEM 中,选择所需的体验片段或其包含文件夹,然后单击​ 属性 ​。
  2. 单击​ 云服务 ​选项卡,然后从​ 云服务配置 ​下拉列表中选择 Adobe Target ​。
    The previous step assumes that someone in your organization has created the Adobe Target configuration.
  3. 单击​ 保存并关闭 ​。

步骤 4:发布体验片段并将其导出到 Target

根据您的AEM版本,请参阅以下链接以获取分步说明:

在 Target 活动中使用体验片段

执行上述任务后,体验片段会显示在 Target 的“选件”页面中。
Target当前, 会每隔 10 分钟查找一次要导入的体验片段。The imported experience fragment should be available in Target within ten minutes, but this time frame should shorten going forward.
The experience fragment is currently imported into Target as an HTML offer. 请注意,体验片段的“母”版仍保留在 AEM 中。因此,您无法在 Target 中编辑体验片段。
You can hover over an experience fragment in the list, then click the View icon to see additional information about the experience fragment, including its public offer delivery URL, its AEM path, and a deep link to open the experience fragment inside of AEM.
You can consume Experience Fragments in Target activities using the Visual Experience Composer (VEC) or the Form-Based Experience Composer .
To fully utilize the Target AI and ML functionality, you can select Auto-Allocate or Auto-Allocate while creating an A/B Test.
通过 VEC 使用体验片段:
  1. 在 TargetVisual Experience Composer中创建或编辑体验时,单击页面上要插入AEM内容的位置,然后选择所需选项以显示 experiences.translate.html#concept_A2E10F6AFB3D4AEAB6951EE14688848D 选择体验片段列表。
    • 此项前插入
    • 此项后插入
    • 与体验片段交换 The Experience Fragment list displays all of the content created in AEM that is now natively available from within Target.
    与体验片段交换选项不适用于图像。如果您想要对图像使用此选项,请单击包含所需图像的容器元素。
  2. Select the desired experience fragment, then click Done .
  3. 完成活动配置。
    有关配置各种类型的活动的更多信息,请参阅以下主题:
通过基于表单的体验编辑器使用体验片段:
  1. #,在基于表单的体验编辑器中选择或编辑体验时,在页面上选择要插入AEM内容的位置,然后选择 Change Experience Fragment ,以便显示“ Change Experience Fragment”,选择“创建体验片段转换对列表”。
    The Experience Fragment list displays all of the content created in AEM that is now natively available from within Target.
  2. 选择所需的体验片段,然后单击​ 保存 ​。
  3. 完成活动配置。

注意事项

  • Target当前, 会每隔 10 分钟查找一次要导入的体验片段。The imported experience fragment should be available in Target within ten minutes, but this time frame should shorten going forward.
  • The experience fragment is currently imported into Target as an HTML offer. 请注意,体验片段的“母”版仍保留在 AEM 中。You cannot edit the experience fragment in Target.
  • 您可以将JSON选件作为体验片段导入 Target。 但是,这些选件将作为HTML选件导入。 JSON选件(体验片段)当前在 Target UI中不完全受支持。

Training video: Using AEM Experience Fragments with Adobe Target

以下视频向您展示了如何设置和使用体验片段: