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自动个性化中的选件报表组

Information about using reporting groups in Automated Personalization (AP) activities.
报表组执行两项关键功能:
  • 它们允许您查看在 AP 活动报表中分组的选件。
  • They play a key role with how the Target personalization models function.
When you use reporting groups, Target creates only one personalization model for each reporting group instead of each offer in your AP activity using the data from all offers in that group.
如果您的活动设置没有足够的数据来为每个选件构建个性化模型,则报表组可以帮助降低使用自动个性化的数据要求。报表组还可以通过对相似选件进行分组来帮助解决新选件的“冷启动”问题,以便每个模型获得更多培训数据。对于定期向 AP 活动引入新选件的活动,还可使用建模组。
如果访客以相同的方式响应组中的所有选件,则此方法很有效。最佳做法是对相似访客组以相似方式进行响应的选件进行分组。换句话说,对具有相似转化率的选件进行分组。您绝不应该将所有选件都放置到一个报表组中。Grouping all offers or grouping offers with very different conversion rates likely reduces the effectiveness of the Target personalization models.
如果删除或替换特定建模组中的选件,则也会删除建模组中查看该特定选件的历史流量。In other words, deleted offers do not contribute to what data is used for the Target personalization models to learn.
设置报表组:
  1. On the Experiences page of an AP activity, click the Manage Content icon.
  2. 单击“ 管理内容 ”对话框顶部的选件选项卡。
  3. (视情况而定)将特定体验添加到报表组,方法是将鼠标悬停在所需的选件上,然后单击​ 报表组 ​文件夹图标。
  4. (视情况而定)在报表组中批量添加体验,方法是选中相关体验的复选框,然后单击对话框右上角的​ 报表组 ​文件夹图标。
  5. (Conditional) To assign the selected offer to an existing reporting group, select Existing , select the desired reporting group from the drop-down list, then click Apply .
    要创建新报表组以将所选选件分配到该报表组,请选择​ 新建 ,为新报表组命名,然后单击​ 应用