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AEM 體驗片段

Information about using experience fragments created in Adobe Experience Manager (AEM) in Target activities to aid optimization or personalization.
This feature requires that you are an Adobe Experience Manager (AEM) customer. 如需詳細資訊,請參閱以下的 需求

概述

Using experience fragments created in AEM in Target activities lets you combine the ease-of-use and power of AEM with powerful Automated Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale.
AEM 將您的所有內容和資產集中在一個中央位置,以支援您的個人化策略。AEM 可讓您在一個位置中輕鬆地為桌上型電腦、平板電腦和行動裝置建立內容,不必撰寫程式碼。您不需要為每個裝置建立頁面。 AEM會使用您的內容自動調整每個體驗。
Target 可讓您根據一組包含行為、情境和離線變數的規則型和 AI 驅動型機器學習方法,以大規模實現個人化體驗。With Target you can easily set up and run A/B Test and Multivariate (MVT) activities to determine the best offers, content, and experiences.
Experience fragments represent a huge step forward to link the content/experience creators and managers to the optimization and personalization professionals who are driving business outcomes using Target.

要求

You must be provisioned with the experience fragments functionality within #. 此外,您必須使用 AEM 6.3 版搭配對應的 Service Pack,或 6.4 版 (或更新版本)。您的客戶代表可協助確認您是否符合使用此功能的要求。
  • Adobe Experience Manager 6.4 (或更新版本)。
  • Adobe Experience Manager 6.3 SP2 (或更新版本)。
  • Adobe Target Standard 或 Adobe Target Premium 帳戶。
  • Contact Adobe Target Customer Care to enable the integration and to provide you with authentication details.

在 AEM 中建立和設定體驗片段

In order to use AEM experience fragments in Target, you must perform the following steps:

步驟 1: 整合 AEM 與 Target

如需詳細資訊,請參閱:
  • AEM 6.3 :在 opt-in.html Adobe Experience Manager 6.3檔案中選擇 Adobe Analytics和Adobe Target
  • AEM 6.4 :在 opt-in.html Adobe Experience Manager 6.4檔案中選擇 Adobe Analytics和Adobe Target
  • AEM 6.5 :在 opt-in.html Adobe Experience Manager 6.5檔案中選擇 Adobe Analytics和Adobe Target

步驟 2: 建立體驗片段

體驗片段是在 AEM 中建立。如需詳細資訊,請參閱:

步驟 3: 設定 AEM 讓 Target 共用體驗片段

  1. From within AEM, select the desired experience fragment or its containing folder, then click Properties .
  2. Click the Cloud Services tab, then from the Cloud Service Configuration drop-down list, select Adobe Target .
    The previous step assumes that someone in your organization has created the Adobe Target configuration.
  3. 按一下​ 「儲存並關閉」

步驟 4: 發佈體驗片段並將其匯出至 Target

視您的AEM版本而定,請參閱下列連結以取得逐步指示:

在 Target 活動中使用體驗片段

執行先前的工作之後,體驗片段會顯示在 Target 的「選件」頁面中。
Target 目前每十分鐘會尋找要匯入的體驗片段。The imported experience fragment should be available in Target within ten minutes, but this time frame should shorten going forward.
The experience fragment is currently imported into Target as an HTML offer. 請注意,體驗片段「主要」版本會保留在 AEM 中。您無法在 Target 中編輯體驗片段。
You can hover over an experience fragment in the list, then click the View icon to see additional information about the experience fragment, including its public offer delivery URL, its AEM path, and a deep link to open the experience fragment inside of AEM.
You can consume Experience Fragments in Target activities using the Visual Experience Composer (VEC) or the Form-Based Experience Composer .
To fully utilize the Target AI and ML functionality, you can select Auto-Allocate or Auto-Allocate while creating an A/B Test.
使用 VEC 來取用體驗片段:
    • 插入在前
    • 插入在後
    • 與體驗片段交換 The Experience Fragment list displays all of the content created in AEM that is now natively available from within Target.
    「交換體驗片段」選項不適用於影像。如果您想將此選項用於影像,請按一下包含所需影像的容器元素。
  1. Select the desired experience fragment, then click Done .
  2. 完成活動的設定。
    如需有關設定各種活動類型的詳細資訊,請參閱下列主題:
使用表單式體驗撰寫器來取用體驗片段:
  1. #,在建立或編輯 Form-Based Experience Composer中的體驗時,選擇要插入AEM內容的頁面上的位置,然後選擇 Change Experience Fragment ,以顯示 Experience Fragment Composer清單。
    The Experience Fragment list displays all of the content created in AEM that is now natively available from within Target.
  2. 選取需要的體驗片段,然後按一下​ 「儲存」
  3. 完成活動的設定。

考量事項

  • Target 目前每十分鐘會尋找要匯入的體驗片段。The imported experience fragment should be available in Target within ten minutes, but this time frame should shorten going forward.
  • The experience fragment is currently imported into Target as an HTML offer. 請注意,體驗片段「主要」版本會保留在 AEM 中。You cannot edit the experience fragment in Target.
  • 您可以將JSON選件匯入為體驗片段 Target。 不過,這些選件會匯入為HTML選件。 UI目前不完全支援JSON選件(體驗片段) Target 。

訓練影片: 將 AEM 體驗片段用於 Adobe Target

下列影片會示範如何設定並使用體驗片段: 搭配 Adobe Target 使用 AEM 體驗片段