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AEM 體驗片段

Information about using experience fragments created in Adobe Experience Manager (AEM) in Target activities to aid optimization or personalization.
This feature requires that you are an Adobe Experience Manager (AEM) customer. 如需詳細資訊,請參閱以下的 需求

概述

Using experience fragments created in AEM in Target activities lets you combine the ease-of-use and power of AEM with powerful Automated Intelligence (AI) and Machine Learning (ML) capabilities in Target to test and personalize experiences at scale.
AEM 將您的所有內容和資產集中在一個中央位置,以支援您的個人化策略。AEM 可讓您在一個位置中輕鬆地為桌上型電腦、平板電腦和行動裝置建立內容,不必撰寫程式碼。您不需要為每個裝置建立頁面。 AEM 使用您的內容自動調整每個體驗。
Target 可讓您根據一組包含行為、情境和離線變數的規則型和 AI 驅動型機器學習方法,以大規模實現個人化體驗。With Target you can easily set up and run A/B Test and Multivariate (MVT) activities to determine the best offers, content, and experiences.
Experience fragments represent a huge step forward to link the content/experience creators and managers to the optimization and personalization professionals who are driving business outcomes using Target.

要求

You must be provisioned with the experience fragments functionality within Target. In addition, you must be using AEM 6.3 with the appropriate service pack or AEM 6.4 (or later). 您的客戶代表可協助確認您是否符合使用此功能的要求。
  • Adobe Experience Manager 6.4(或更新版本)。
  • Adobe Experience Manager 6.3 SP2(或更新版本)。
  • Adobe Target Standard 或帳 Adobe Target Premium 戶。
  • Contact Adobe Target Customer Care to enable the integration and to provide you with authentication details.

Creating and configuring experience fragments in AEM

In order to use AEM experience fragments in Target, you must perform the following steps:

步驟1:與 AEM Target

如需詳細資訊,請參閱:
  • AEM6.3 : Adobe Experience Manager 6.3檔案中選擇Adobe Analytics和Adobe Target __ 。
  • AEM6.4 : Adobe Experience Manager 6.4檔案中選擇Adobe Analytics和Adobe Target __ 。
  • AEM6.5 : Adobe Experience Manager 6.5檔案中選擇Adobe Analytics和Adobe Target ** 。

步驟 2: 建立體驗片段

Experience fragments are created in AEM. 如需詳細資訊,請參閱:
  • AEM6.3 : Adobe Experience Manager 6.3檔案中體驗片段 ** 。
  • AEM6.4 : Adobe Experience Manager 6 .4文 件中的體驗片段
  • AEM6.5 : Adobe Experience Manager 6.5檔案中體驗片段 ** 。

Step 3: Configure AEM to share the experience fragment with Target

  1. From within AEM, select the desired experience fragment or its containing folder, then click Properties .
  2. 按一下​ 「雲端服務」 ​標籤,然後從​ 「雲端服務組態」 ​下拉式清單中,選取 Adobe Target
    The previous step assumes that someone in your organization has created the Adobe Target configuration.
  3. 按一下​ 「儲存並關閉」

步驟 4: 發佈體驗片段並將其匯出至 Target

視您的版 AEM 本而定,請參閱下列連結以取得逐步指示:
  • AEM6.3 : Adobe Experience Manager 6.3檔案中,將體驗片段匯出至Target ** 。
  • AEM6.4 : Adobe Experience Manager 6.4檔案中,將體驗片段匯出至Target ** 。
  • AEM6.5 : Adobe Experience Manager 6.5檔案中將體驗片段匯出至Target ** 。

Using experience fragments in Target activities

After performing the preceding tasks, the experience fragment displays on the Offers page in Target.
Target 目前每十分鐘會尋找要匯入的體驗片段。The imported experience fragment should be available in Target within ten minutes, but this time frame should shorten going forward.
The experience fragment is currently imported into Target as an HTML offer. Note that the experience fragment "primary" version remains in AEM. You cannot edit the experience fragment in Target.
您可以將滑鼠指標暫留在清單中的體驗片段上,然後按一下「 View 」(檢視)圖示「 ,以檢視體驗片段的其他資訊,包括其公開選件傳送URL及其路 AEM 徑。
You can consume experience fragments in Target activities using the Visual Experience Composer (VEC) or the Form-Based Experience Composer .
To fully utilize the Target AI and ML functionality, you can select Auto-Allocate or Auto-Allocate while creating an A/B Test.
若要使用VEC使用體驗片段:
    • 插入在前
    • 插入在後
    • 與體驗片段交換
    The Experience Fragment list displays all of the content created in AEM that is now natively available from within Target.
    「交換體驗片段」選項不適用於影像。如果您想將此選項用於影像,請按一下包含所需影像的容器元素。
  1. Select the desired experience fragment, then click Done .
  2. 完成活動的設定。
    如需有關設定各種活動類型的詳細資訊,請參閱下列主題:
若要使用表單型體驗撰寫器來使用體驗片段:
  1. 在 Target建立或編輯表單型體驗撰寫器中的體驗時 ,選取您要插入內容的頁面位置,然後選取 Change Experience Fragment AEM ,以顯示 ​Choose an Experience Fragment Composer。
    The Experience Fragment list displays all of the content created in AEM that is now natively available from within Target.
  2. 選取需要的體驗片段,然後按一下​ 「儲存」
  3. 完成活動的設定。

考量事項

  • Target 目前每十分鐘會尋找要匯入的體驗片段。The imported experience fragment should be available in Target within ten minutes, but this time frame should shorten going forward.
  • The experience fragment is currently imported into Target as an HTML offer. Note that the experience fragment "primary" version remains in AEM. You cannot edit the experience fragment in Target.
  • 您可以將JSON選件匯入為體驗片段 Target。 不過,這些選件會匯入為HTML選件。 UI目前不完全支援JSON選件(體驗片段) Target 。

Training video: Using AEM experience fragments with Adobe Target

以下影片將示範如何設定和使用體驗片段:

4: AEM 54討論的深層連結功能已移除。
如需詳細資訊,請參 閱「 AEM Sites影片和教學課程」頁面上的「搭配Adobe Target使用體驗片段 ** 」。