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Adobe Analytics 作為 Adobe Target (A4T) 的報表來源

Adobe Analytics for Target (A4T)是跨解決方案整合,可讓您根據轉換量度和受眾細分 Analytics 建立活動。 The A4T integration lets you use Analytics reports to examine your results. If you use Analytics as the reporting source for an activity, all reporting and segmentation for that activity is based on Analytics data collection.

A4T 概覽

The Analytics for Target integration between Analytics and Target provides powerful analysis and timesaving tools for your optimization program.
The three primary benefits of using Analytics data in Target are:
  • Marketers can dynamically apply Analytics success metrics or reporting segments to Target activity reports at any time. 執行活動之前完全不需要指定。
  • 單一資料來源可排除在兩個不同系統中收集資料時發生不一致的情況。
  • Your existing Analytics implementation collects all required data. 不需要只為了收集報表的資料而在頁面上實作 Mbox。Although, it is still recommended that you implement an order confirmation mbox for Automated Personalization (AP) activities.
開始使用 A4T 之前,您必須要求針對整合佈建您的帳戶。使用 此表單 來要求佈建帳戶。
The integration that enables Analytics as the data source for Target (A4T) represents the next generation of the Test&Target to SiteCatalyst plug-in. 此外掛程式已淘汰,但仍支援原本已使用的客戶。
If you use Analytics as the reporting source for an activity, all reporting and segmentation for that activity is based on Analytics.
All Analytics metrics, including calculated metrics, are available in Target and the Target Activities report in Analytics. Likewise, any segment available in Analytics can be applied to both solutions. You can apply the metric or audience to the report in Target after the activity has started, or even after the activity has completed.
Every metric is included, including any customer or calculated metrics that are built-in in Analytics.
分類期過後,從網站收集完資料的大約一小時後,資料就會出現在這些報表中。報表中的所有量度、區段和值,來自於您設定活動時所選取的報表套裝。
考慮使用 A4T 時,請謹記下列重點:
  • To use Analytics as the reporting source for Target, both you and your company must have access to Analytics and to Target. 如果您需要任一解決方案,請聯絡客戶代表
  • 每個活動皆會設定報表來源。Target 繼續收集要用於報告的資料,如果您 Target 偏好以所收集的資料為基礎,資料仍可供使用 Target。
  • 您必須使用這兩個報表來源的其中一個。您無法同時從這兩個來源收集單一活動的資料。
  • When using A4T, all success metrics available to your activities are Analytics metrics. 不過,目標量度可以根據 Mbox 呼叫。For example, you can use Target's out-of-the-box click-tracking capabilities with A4T instead of having to implement Analytics click-tracking code.
  • When viewing reporting of an A4T activity in the Target UI, you are viewing Analytics data. For example, if you use the Visitor metric in Target, you are using the Analytics Visitor metric, not the Target Visitors metric, which is now called Entrants. This difference is especially important for basic traffic metrics (Visitors, Visits, Page Views) and conversion metrics.
  • Any existing Target activities continue to use Target data collection and are not affected by enabling A4T.
  • Only one mbox-based metric is allowed when using Analytics as the reporting source.
  • A server-to-server call from Target to Analytics sends activity and experience information to Analytics. This integration does not result in additional server calls for either Target or Analytics.
    在某些情況下,從到的分類呼 Target 叫可 Analytics 能會失敗,而活動不會在中顯示資料 Analytics。 如果發生此情況,請 參閱「疑難排解Analytics與Target整合(A4T)」 。 您也可以聯 絡Client Care ,以取得進一步協助。

Supported activity types

The following table shows you which activity types support Analytics as the reporting source in Target (A4T):
活動類型
A4T 相容?
備註 (若適用)
手動分割流量的 A//B 活動
自動分配的 A/B 活動
自動鎖定目標的 A/B 活動
體驗鎖定目標 (XT)
多變數測試 (MVT)
Requires mbox-based goal metric goal to get the Element Contribution report. The Element Contribution report does not currently support Analytics metrics.
自動個人化 (AP) 活動
Recommendations 活動
行動應用程式
支援行動服務 SDK 4.13.1 版或更新版本。如需詳細資訊,請參閱 行動服務文件
電子郵件
伺服器端傳送 API
如需詳細資訊,請參閱 伺服器端: 實作 Target
NodeJS SDK
如需詳細資訊,請參閱 伺服器端: 實作 Target
AEM 6.1 (或更舊) 雲端服務整合
AEM 6.2 (或更新) 雲端服務整合
For more information, see Integrating with Adobe Target in the Adobe Experience Manager 6.2 documentation.
使用重新導向選件的任何活動
搭配 A4T 使用重新導向選件時,最低需求較嚴格。如需詳細資訊,請參閱 重新導向選件 - A4T 常見問題集
Node.JS
Because all activity types do not yet support A4T, it is recommended that you keep or implement important conversion mboxes, such as the orderConfirmPage mbox.

Examples of A4T reports

To view A4T reports in Target, click Activities , click the desired activity from the list that uses Analytics as its reporting source, then click the Reports tab.
您可以使用「活動」頁面頂端的「報表來源」下拉式清單,指定只顯示使用 Analytics 作為報表來源的活動。
You can toggle between the Table View and Graph View of the report by clicking the appropriate icon at the top right side of the report.
下圖顯示 A4T 報表的「圖表檢視」,其中「報表量度」下拉式清單顯示可用的 Analytics 目標量度:
下圖顯示 A4T 報表的「圖表檢視」,其中「對象」下拉式清單顯示可用的 Analytics 對象:
下圖顯示 A4T 報表的「表格檢視」:
若要在 Analytics 中檢視報表,而非在 Target 中,請按一下報表頂端的​ ​在 Analytics 中檢視。

Analytics 與 Target: Analysis 最佳實務教學課程

Open the Analytics & Target: Best Practices for Analysis tutorial, provided by Adobe Experience League.

訓練影片:

以下影片包含本主題中討論之概念的詳細資訊。

Analytics for Target(A4T)(4:32)概

This video explains how to use Analytics as a reporting source in Target to drive the analysis of your optimization program.
  • 說明何謂 A4T 以及為何您會使用它
  • 說明 A4T 的運作方式
  • 瞭解使用 A4T 之前所需的先決條件

Analytics / Target整合(A4T)(40:33)教學課

這支影片記錄了「 營業時間 」,這是一項 Adobe 客戶服務團隊主導的計劃。
  • 如何設定並驗證整合項目成功運作
  • 整合項目的運作原理
  • 瞭解適合用於 Analytics 的報表
  • 回答有關 A4T 的常見問題