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A4T 報表

Using Analytics as your reporting source for Target (A4T) gives you access to Analytics reports for your Target activities.
You can view reports for your activities in both Analytics and Target.
For reporting best practices using Analytics for Target, visit this Adobe Spark page .

概述

Both Analytics and Target reports measure entrants (the people who enter the tests), rather than visitors to the site.
Every time a visitor sees activity content on the page, Target makes a direct server-to-server call to Analytics, including which activity and experience the visitor saw. Target 也會在進 Analytics 行轉換時呼叫。 Analytics 將轉換新增為名為「活 Analytics 動轉換」的特定新事件,此事件會與收集到的其他資料一起追蹤 Analytics。
When the Select operation is used and you sort on Entrants , then only experiences that received entrants during the selected time period are displayed in the reports.
Reports powered by Target have a latency of four minutes. For activities powered by A4T, in both the Target and Analytics reports, it can take up to 24 hours after the activity is initially saved before the report data can be broken down by experiences. 在這最初 24 小時收集的資料仍然正確,且會指派給正確的體驗。

Analytics 中的報表

在中 Analytics,啟用A4T整合後,有數個維度和量度可供使用。

維度

  • Analytics for Target —— 透過整合傳入的父ID。 此維的格式為 Activity ID:Experience ID:3rd ID 。 以下維度是此維度的分類。
  • Target 活動
  • 目標體驗
  • 目標活動 >體 驗
  • 第3個ID —— 可以忽略

量度

  • 活動印象 -符合報 表中的 「新進者」 Target 編號。
  • 活動轉換 -符合報 表中的自訂轉​Target 換數。
在中 Analysis Workspace,使用「Analytics for Target 」面板,以提升和自信​Target 度分析您的活動和體驗。 如需詳細資訊,請 參閱「Analytics工具指南」中的 「Analytics for Target(A4T) 面板」
If your Target Activities report in Analytics lists "unspecified" instead of listing your activities, an update is required to your provisioned account. 請聯絡客戶服務以解決此問題。
For detailed information and examples, open the Analytics & Target: Best Practices for Analysis tutorial, provided by Adobe Experience League.

Target 中的報表

When Analytics is used as the reporting source, reports in Target show the data gathered from Analytics. The report differs somewhat from other Target reports:
  • The Audiences list shows the audiences available to your Analytics report suite.
  • The Metric list shows every metric available through Analytics.
    Every metric is available, including any custom or calculated metrics that are built-in in Analytics.
    請注意,任何增加的數字在報表中都顯示為正數,即使您其實不希望增加也一樣。例如,即便您想要較低的跳出率仍顯示了較高的跳出率,因為獲勝者會具有最高的提升度。根據報表進行決策時,請注意這些和類似的量度,以及是否您偏好減少或增加這些數字。
You can apply the metric or audience to the report in Target after the activity has started, or even after the test has completed. 您事先完全不需要知道要測量什麼。
Click to view the full Analytics report directly from the activity report page.

活動建立

在建立活動期間,您必須在「設定」頁面上指定活動的目標。此目標會成為報表的預設量度,且一律列為量度選取器的第一個選項。您無法像一般 Target 活動一樣選取要報告的區段。A test with Analytics uses Adobe Analytics segments rather than Target audiences.

Performing offline calculations for Analytics for Target (A4T)

您可以為 A4T 執行離線計算,但是它需要在 Analytics 中進行資料匯出的步驟。
如需詳細資訊,請參閱 對 Analytics for Target (A4T) 執行離線計算