Integrating with Adobe Target

You are reading the AEM 6.1 version of Integrating with Adobe Target.
This documentation is also available for the following versions:  AEM 6.2  AEM 6.0  AEM 5.6.1  AEM 5.6 

As part of the Adobe Marketing Cloud, Adobe Target lets you increase content relevance through targeting and measuring across all channels. Adobe Target is used by marketers to design and execute online tests, create on-the-fly audience segments (based on behavior) and automate the targeting of content and online experiences. AEM has adopted the targeting workflow that is used in Adobe Target Standard. If you use Target, you will be familiar with the targeting editing environment in AEM. 

Integrate your AEM sites with Adobe Target to personalize content in your pages:

  • Implement content targeting.
  • Use Target audiences to create personalized experiences.
  • Submit context data to Target when visitors interact with your pages.
  • Track conversion rates.


For AEM 6.1/Adobe Target integration, you must install Hotfix 6570 available on Package Share. However, if you plan to install Feature Pack 6985 (A/B Testing with Adobe Target), you do not need to install this hotfix. The feature pack already includes the hotfix.


  • Feature Pack 6985 provides additional support for A/B testing (via Adobe Target) of activities and converting the winners. This feature pack is available via Customer Care. Please contact your Adobe representative.
  • If you install the Feature Pack and are already using the integration with Adobe Target in AEM and you want to continue to use and edit activities you created prior to installing the Feature Pack, you need to contact Customer Care to coordinate the migration of those activities.

To integrate with Target, perform the following tasks:

  1. Perform prerequisite tasks: Register with Adobe Target and configure certain aspects of the AEM author instance. Your Adobe Target account must have approver level permissions at a minimum.
  2. Opt into Adobe Target: The opt-in wizard takes your Target account information and creates an Adobe Target cloud configuration and a Target Framework. The wizard also associates your sites with the Target Framework. If the wizard cannot connect to target, refer to the connection troubleshooting section.
  3. Modify the default cloud configurations: If necessary, modify the cloud configuration and framework that the opt-in wizard created. For example, modify the framework to send additional context data to Target.
  4. Configure Activities: Associate your Activities with the Target cloud configuration.


When you target a component in AEM author, the component makes a series of server-side calls to Adobe Target to register the campaign, set up offers, and retrieve Adobe Target segments (if configured). No server-side calls are made from AEM publish to Adobe Target.

When the integration is complete, you can author targeted content that sends visitor data to Adobe Target. Note that page components require specific code to enable content targeting. (See Developing for Targeted Content.)

Background Information Sources

Integrating AEM with Adobe Target requires knowlege of Adobe Target and AEM Activities management. You should be familiar with the following information:


When working with Adobe Target, the following is the maximum number of artifacts allowed within a campaign:

  • 50 locations
  • 2,000 experiences
  • 50 metrics
  • 50 reporting segments​