As part of the Adobe Marketing Cloud, Adobe Target lets you increase content relevance through targeting and measuring across all channels. Adobe Target is used by marketers to design and execute online tests, create on-the-fly audience segments (based on behavior) and automate the targeting of content and online experiences. AEM has adopted the targeting workflow that is used in Adobe Target Standard. If you use Target, you will be familiar with the targeting editing environment in AEM.
Integrate your AEM sites with Adobe Target to personalize content in your pages:
- Implement content targeting.
- Use Target audiences to create personalized experiences.
- Submit context data to Target when visitors interact with your pages.
- Track conversion rates.