The Asset Insights feature enables you to track user ratings and usage statistics of Adobe Experience Manager (AEM) assets that are used in third-party websites, marketing campaigns, and Adobe's creative solutions to derive insights regarding their performance and popularity.
Assets Insights captures user activity details such as number of times an asset is rated, clicked, and impressions (number of times the asset is loaded on the website) and assigns scores to assets based on these statistics. You can use the scores and performance statistics to select popular assets for inclusion in catalogs, marketing campaigns, and so on. You can even formulate archival and license renewal policies for assets based on these statistics.
For Assets Insights to capture usage statistics for AEM assets from a website, you must include the embed code for the asset in the website code.
To enable Asset Insights display usage statistics for assets, first configure the feature to fetch reporting data from Adobe Analytics. For more details, see Configuring Asset Insights.