Creating or expanding a global web presence can be a complex process, but with good forethought and planning AEM can simplify your efforts and support your global business goals.
- Plan for global expansion before implementing your first site. Adapting an existing site for global coverage when the site was implemented at short notice is typically harder than planning for global expansion at the beginning:
- Assess the current state of your organization’s localization maturity. Determine whether you have the tools, processes and resources in place to support global expansion.
- Be aware of global regulations and regional language preferences. Design flexible content structures and processes that can accommodate a changing global business environment.
- Determine a governance model that supports your global business and use AEM mechanisms like MSM and user permissions to enforce your chosen model. For example, determine if content will be centrally authored and “pushed” or “pulled” to regions/countries. Determine what content can be unlocked and altered in the geographies. Determine who is responsible for initiating and managing translations.
- If resources allow, it is best to manage translation activity from a central team who can develop expertise in the necessary tools, processes and vendor relationships.
- Plan, prototype and test your global structure and processes to ensure that they support the business and that you have the required support from stakeholders in the geographies.