Adobe Campaign lets you manage email delivery content and forms directly in Adobe Experience Manager.
To use both solutions together at the same time, you must first configure them to connect to one another. This involves configuration steps in both Adobe Campaign and Adobe Experience Manager. These steps are described in detail in this document.
Working with Adobe Campaign in AEM includes the ability to send email via Adobe Campaign and is described at Working with Adobe Campaign. It also includes using forms on AEM pages to manipulate data.