Overlays give you multiple ways of configuring data visualization so that you can easily see and understand the popularity of links on a page.
Overlays let you visualize click data directly on the page. This is what separates a visual analysis tool like Activity Map from mostly tabular and graphical tools like Reports & Analytics.
Activity Map offers three types of overlays:
- Gradient Overlay (Heatmap)
- Bubble Overlay
- Gainers and Losers Overlay
You can also configure overlay rendering for dynamic content.
To make changes to overlays, open the Overlay Settings Panel and edit available options.
Hovering over an overlay will display its details.
Gradient overlay (Heatmap)
With the gradient overlay, the color intensity is based on the popularity of the link. This intensity can be normalized for the top 30 rankings, or a function of the absolute metric value.
These metrics are overlaid on top of the page's links as a kind of 'heat map' to answer critical questions, including the following:
- What is the value of an individual page?
- What is the value of an individual element on a page?
- What is the most valuable 'digital real estate' on a page?
The Bubble overlay shows the overlay content (metric, percentage, or rank) in a small callout bubble.
Bubble overlays are shown when you select this overlay in the Overlay Type in the toolbar. . Bubble overlays show for all links that match the selection in Activity Map Settings (top 30, top 50, all...). Gradient overlays will be shown if this option not selected.
Bubble overlays for submenus show only when you display the submenu:
Gainers and losers overlays
Gainers and losers overlays are available only in Live mode. They report real-time changes in link activity by comparing the metrics from the current period with metrics from the last period. They give you a visually compelling way to view trending in real-time.
This real-time overlay ranks clicks based on changes in the metric value between the previous and current periods.