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Analysis Workspace compared to Ad Hoc Analysis

Compares Ad Hoc Analysis terminology and tasks to Analysis Workspace.
Analysis Workspace brings much of the Ad Hoc Analysis functionality into the browser workflow. While some terminology and features remain the same between the products, there are some new terms and approaches to analysis that are introduced in Analysis Workspace.
For a technical comparison of key features and system requirements between these two products, go here.

Comparison of Key Terminology

Ad Hoc Analysis
Analysis Workspace
Project
Workspace or Project
Workspace
Panel
Report
Freeform Table
Charts/Graph
Visualization
Hierarchy: Project > Workspaces > Reports
Hierarchy: Project > Panels > Tables
Ranked, Trended, Totals Report templates
Freeform Table visualization
Flow template
Flow visualization
Fallout
Fallout visualization

Comparison of Key Tasks

Ad Hoc Analysis Task Analysis Workspace Task
Add dimensions & segments to metric columns
You can bring in dimensional items or segments as column headers to easily create comparative views of metrics. Video: Working with Dimensions
Apply segments
Segments are available under the Segment component menu, and can be applied in 3 places in Analysis Workspace:
  1. At the panel level, which applies to many visualizations in the panel. This is similar to applying a segment to a Workspace in Ad Hoc.
  2. As rows in a table. This is similar to adding segments to the Table Builder 'Rows/Breakdowns' section in Ad Hoc.
  3. As columns of a table. This is similar to adding segments to the Table Builder 'Columns' section in Ad Hoc Analysis, or applying a segment at the report level in Ad Hoc Analysis.
Choose Date Ranges & Granularities
Date ranges & granularities are available under the Time component menu, and can be used in 3 ways:
  1. Date ranges can be applied to columns/rows and override the panel date range selected. This is similar to Report level date ranges.
  2. 'Apply' applies a date range to all visualizations within a panel. This is similar to a Workspace date range in Ad Hoc Analysis.
  3. 'Apply To All Panels' applies a date range to all panels within a Workspace project. This is similar to a Project date range in Ad Hoc Analysis.
Create internal ("ad-hoc") segments
You can create instant, internal ("ad-hoc") segments in Analysis Workspace by dragging dimension items into the segment drop zone at the top of the panel.
Use Fallout & Conversion Funnels
Fallout visualizations are available in Analysis Workspace under the Visualization component menu. Similar to Ad Hoc Analysis:
  1. Fallout can span a visit or visitor, and "All visits" can optionally be included. Fallout can be quickly trended through the right-click menu.
  2. Dimensional items can be connected by an OR operator (similar to groups) and events can be used in the funnel.
  3. Fallthrough and Fallout next steps can also be rendered through the right-click menu.
Additionally, Fallout in Analysis Workspace allows for mixed dimensions within steps, an improvement over Ad Hoc Analysis. Mixed dimensions within steps are handled with an AND operator.
Examine Flow (Pathing)
Flow visualizations are available in Analysis Workspace under the Visualization component menu. Similar to Ad Hoc Analysis:
  • Flow can span a visit or visitor.
  • Key statistics are shown in terms of % path views.
Additionally, Flow allows for mixed dimensions and the ability to right-click and create a segment, an improvement over Ad Hoc Analysis.
Currently, Flow in Analysis Workspace cannot:
  • Turn off repeat instances.
  • Allow users to choose a success event.
Perform infinite breakdowns
Analysis Workspace lets you drill down to infinite levels within the browser. Segments & dimensions can be mixed. Multiple dimension items can be broken down at once by multi-selecting and then dragging on a breakdown dimension
Quickly trend data
Data can be quickly visualized by clicking the graph icon within the report row. Additionally, these quick visualizations will be linked to the source table so that you can click from one value to the next in the table and see the graph update automatically.
Select Report Suites
Similar to Ad Hoc Analysis, only one report suite can be selected for a Workspace project. Multi-report-suite handling is planned, however.
Attribution IQ
Attribution IQ in Analysis Workspace lets you add many new types of attribution models to Freeform Tables, Visualizations, and Calculated metrics.
Not included
Add date ranges to segments.
Not included
Use "Only Before/Only After" sequencing in segments.